Business Plan 2014 (Part 2)
In part one, I shared with you the importance of having vision as the foundation of building your business plan. Every real plan has to begin with vision. Without it, there is no specificity, but only a nebulous general direction and not a quantifiable destination. If you haven’t taken the time to get alone someplace quiet to build your vision for next year, please go back and reread part one and then take the time for this vital step. Vision is absolutely critical to your plan. Now let’s talk about ... Read More »
Buyers Are Liars!
Is the LCM Being Discontinued?
Learning from Failure: Lesson Two.
In the last installment, I compared the restaurant manufacturing operation with real estate. In this installment, we’ll look at a restaurant as a sales organization. While the back of the house (the kitchen) is all about manufacturing, the front of the house (the dining room) is all about sales. Meeting customers, setting expectations and exceeding them, and attention to detail are crucial elements in any sales organization. A restaurant is no exception. Everything is important — from the elegant music, to the dress code of the staff, to the words ... Read More »
The Ultimate Website — It’s Better than Ever!
Real Estate the New Way! (Part 1)
The Virtual Office Partnership opportunity discussed in this series is not currently available, however the technology and coaching required to open your own independent virtual office is available. Feel free to contact us for details. A Broken Model. What would you think of a major university where only 15% of its graduates went on to get a job? Would you want to send your kids there? Or what would you think of a brand of automobile if 9 out of every 10 sold, broke down beyond repair in the ... Read More »
Fire Your Receptionist!
Here’s a great idea that will save you money — fire your receptionist! OMG! You have to be kidding me! If there is one thing that’s as sure as “for sale” signs in this industry, it’s the ever-present receptionist at the local brokerage. You know the one I’m talking about. She makes slightly over minimum wage… maybe $8 per hour. She’s on the payroll for 40 hours per week, with paid vacation and benefits. The cost to the brokerage is about $370 per week plus benefits when you count the ... Read More »
My Interview with Ben Gabossi
The Real Estate Buying Cycle (Mastermind Call)
Quick Answer Series: Is There Such a Thing as a “Bad Listing”?
One of my pet peeves is the notion of “bad listings”. I’ve heard agents talk about certain properties being bad listings, either because the home was not pristine, or because they assumed it was over-priced. I believe that the majority of those comments are simply sour grapes, because the agent lost the listing. Maybe I’m wrong. If you are reading this and you think you have a bad listing, please feel free to refer it to me immediately. You see, I don’t think there are any bad listings, just bad ... Read More »