Add Value or Die!
A few weeks ago, the Department of Justice, Anti-trust Division set their cross-hairs on a local MLS. It alleged in the suit that the Columbia, South Carolina Consolidated Multiple Listing Service (CMLS) rules have caused consumers buying or selling homes in the Columbia, S.C. area to pay more for real estate brokerage services. Read full report of lawsuit. We all read articles like this one and it makes us freak out. Is our industry doomed to being taken over by the banks? Are fee for service companies taking over? What ... Read More »
Becoming a Mega-Producer (Part 3 of 7)
How to Get the Most Bang for Your Advertising Buck WHAT’S IN THIS INSTALLMENT? 1. WHY YOU MUST SOLVE THE LEAD CAPTURE PROBLEM FIRST 2. HOW YOU CAN KNOW EXACTLY HOW MUCH EVERY LEAD COSTS 3. HOW YOU CAN KNOW WHICH ADS ARE WORKING AND WHICH AREN’T 4. THE BEST KEPT SECRET ABOUT FINDING NEW BUYER LEADS 5. HOW YOU CAN BE CERTAIN YOU’LL NEVER VIOLATE THE “DO NOT CALL” REGULATIONS Imagine what it would be like to be the top buyer agent in your market. What if you got ... Read More »
Hey Eeyore! (Part 3): Are You Kidding Me? Nobody Is That Broke!
NAR Is Just a Little Too Rosy — Do You Agree?
Which Approach: Price or Traffic?
According to the 2011 National Association of REALTORS® Member Profile there were a total of 1,024,669 Realtors® as of Oct. 31, 2011. Add to that the other half of the licensed real estate agents who are non-members and you have roughly two million agents who are practicing residential real estate today. You know what that means? It means that there are potentially about two million different ways to sell a house. That is a lot. But the truth is there are really only two: the Price approach and the Traffic ... Read More »
Quick Answer Series: What’s All the Hype about “Short-Sales”?
Lately, it seems you can’t read anything about real estate and not see somebody selling their unique short-sale technique, their book or system on how you can become the “short-sale king” in your area, or their coaching on how to profit from doing short-sales. It’s become so prevalent now that it seems there is even a Certified Short-Sale Professional (CSP) designation! Don’t get me wrong — I’m all in favor of agents handling short sales for their clients when necessary, and doing so is often a great service to your ... Read More »
Come to the Free Agent Summit!
The Ultimate Listing Presentation (Mastermind Call 1)
How This First Year Agent Made $80K Working Part Time!
Don’t Throw Out the Baby with the Bathwater!
I was talking to a veteran agent the other day who’s seen a lot of changes during his 10-plus years practicing real estate. Like many of us, he’s been sold program after program and has wasted thousands of dollars on many of the “latest and greatest” ways of solving the age-old problem: finding that next customer. We talked about some of the dumb ideas we’d both tried, from walking neighborhoods handing out expensive fliers and refrigerator magnets, to personal brochures, to fancy newsletters, to various homes magazines… you name it, ... Read More »