Guerilla Training Blog by Matt Jones

OMG! My DOM is OFF by 311%!

Have you ever wondered why the average Days on Market (DOM) number from your local MLS never feels right?  Why the MLS always seems to paint a rosier picture than reality?  That’s because it’s not right!  Sometimes it’s off by a little; other times it’s off by a mile.  But it’s never accurate. Before writing this article, I thought I would pull the latest DOM figures from my local MLS and compare that statistic with the actual calculated DOM.  The latest number as reported in my MLS is 77 days.  ... Read More »

Listing for a Premium Just Got Easier…

The following article written by Matt Jones was originally published in Broker Agent News on October 17, 2005. It is presented here in its entirety as it was originally published. While non-commercial use of this copyrighted material is encouraged, unauthorized, commercial use is strictly prohibited. A recent survey of 481,024 real estate professionals averaging 14.1 years in the business found that the single biggest need of agents today is more listings. The reasons vary from needing more customers, to establishing a better market presence, to wanting more freedom – but ... Read More »

The Ultimate Listing Presentation (Mastermind Call 2)

The following is the live audio from a Success Team training call held on December 6, 2011.  This is the second installment of The Ultimate Listing Presentation.  Learn this approach and you will be listing every home for 8% or more while selling your clients’ homes in half the time and netting them more money in the process. Listen in and learn how to become the top listing agent in your market. And after you’ve had an opportunity to listen, I also recommend that you check out the following ... Read More »

Ten Steps to Real Estate Success (Step 8)

Have you ever had so much business that you couldn’t even keep up? So much that when you eventually got through that wave of business, you took a deep breath, and realized you didn’t have anything else going on?  You suddenly realized that you had to start from scratch again filling that pipeline of business.  I don’t know about you, but it’s definitely happened to me.  It’s what I call “the slinky effect”. Stopping the Slinky Effect Remember the cool little toy spring that stretched and contracted, flipping end over ... Read More »

Making a Great Referral!

Here is a secret that will make you lots of money.  In fact, is one of the best I’ve ever seen.  If you have a lender you  work with on a regular basis, the technique I’m about to show you can work even better when doing cross-referrals.   Try it out and let me know what you think.  I believe you’ll find it to be one of the coolest ideas you’ve ever heard when it comes to doing referral business. I first discovered this technique quite by accident.  I began as ... Read More »

How to Build Your Own Team: Becoming a Rainmaker

The following article written by Matt Jones was originally published in Broker Agent News on March 23, 2007. It is copied in its entirety as it was originally published. While non-commercial use of this copyrighted material is encouraged, unauthorized, commercial use is strictly prohibited. In seven previous articles, I’ve discussed many aspects of building a growing and successful real estate business at a time when real estate professionals are failing at record rates. With 86% of new real estate professionals not making it to their first license renewal, our industry ... Read More »

It’s Crushing Season!

Several years ago I traveled to San Francisco to attend the NAR Annual Convention. Being a big fan of California red wine, I arranged to arrive a day early so I could visit the world famous Napa and Sonoma valleys. Both are well-known for producing some of the best wine in the world, and I intended to taste as much as I could. (I even brought my own driver so I could taste responsibly.) As it turned out, the conference was in October, and the weather was perfect. When we ... Read More »

The Science of Online Marketing (Part 3)

By now I think we’ve come to understand that there actually is a science to online lead capture, and we’ve identified the methodology where we can actually test and measure resulting in the ability to produce much more bang for our Internet marketing buck. From here we will examine and discuss at great length a number of different crucial elements of the online lead capture process. First we’ll examine advertising copy.  That means the actual words to use as well as the words not to use for your online advertising ... Read More »

Hey Eeyore! (Part 2): Money for Nothing and Clients for Free!

Okay, let’s talk about everyone’s favorite four-letter word: LEAD.  For some reason, we in the real estate profession want to tell ourselves that we are somehow not in the sales business.  That we are above the crassness of selling.  Selling is for those lower on the developmental ladder.  It’s not for professionals like us. Well I’m calling BS!   Of course we are in sales, and it’s great!  The highest paid profession in the world is SALES.  I love sales.  You should love sales.  We should all hold our heads high ... Read More »

Lead Capture By Text

One of the fastest growing technologies today is text messaging.  Think about this: If you are like most people, you receive tons of email and many you just discard without even reading.  But I bet you read every single text message you get.  So does everyone else.  That is why LCM-Text is so powerful and effective, and it is why our text lead capture is growing faster than all of our other lead capture technologies in our Ultimate Website System. (LCM-Text is one of the four lead capture technologies in our Ultimate Website System.) ... Read More »

This is a unique website which will require a more modern browser to work! Please upgrade today!