In nearly 15 years of being an agent myself and coaching agents to grow their business, I regularly see a giant gap in the skills that agents possess. It makes sense. We learn the law and how to stay in jail in real estate school. If we have a decent broker, they may teach us […]
I published this original take on Zillow in May of 2017. Since then it has been picked up, copied, and parroted by Gary Keller, Inman News, and hundreds of others. If this post strikes a chord with you, please consider sharing with others. Zillow keeps making the news in 2017, huh? Last month I shared […]
We started this month-long series on prospecting discussing how successful sales people don’t experience less failure on the phone, they have learned to eat the failure and keep on going. Then we talked about knowing your sales numbers. And yesterday we talked about knowing the real estate buying cycle which will tell you exactly what […]
Just like gravity keeps us from floating into the clouds, there are certain laws that exist that guide our customers actions, attitudes and receptiveness to us. This set of laws is known as the “Buying Cycle”. Every business on earth has a buying cycle, by the way. But in real estate that buying cycle can […]
This listing presentation will show you how to list at 8% commission virtually every single time! Oh, I know that statement sounds incredible, but it’s true! There’s no reason that you can’t list for 8% or even more. The secret is in this presentation. Ethics and Listing at 8% Commission Okay, before we dive into […]
A quick and dirty guide to how I generated 67 leads in one month without spending a dime — all during a “slow” month I keep getting asked about an advertising campaign that I ran that generated 67 leads in a month so I did a little write-up that you guys might find inspiring. The Results […]
A quick and dirty guide to how I hi-jacked high quality leads from Zillow — without being a paid member or spending a dime on ads. A few months back, I tried a new strategy on Zillow. It went bonkers. It took about fifteen minutes to implement, and these are the results: Week 1: 13 new leads […]
Wonder if you have what it takes to make it in real estate? This one test will instantly predict your future. A few months ago I had the privilege of talking to one of our Pipeline Pro Tools users. His name is Matt Mouser. We were discussing his business plan for next year — yes, […]
I had to take a minute to share this with my readers. As you know our company has been working on a brand new technology — Client Alerts! — that we rolled out for the first time yesterday. If you missed it, take a moment to read about it. We predict that this will be […]
As we approach July 4th, I can’t help but think about my own personal “Independence Day”. My Independence Day was September 1, 2002, and if you’ll indulge me I’d like to take a moment to share it with you. I hope that you’ll find it inspirational. I came into real estate like many of you, […]