Guerilla Training Blog by Matt Jones

My 8% Listing Presentation (Part 1)

The following article written by Matt Jones was originally published in Broker Agent News on October 25, 2005. It is presented here in its entirety as it was originally published. While non-commercial use of this copyrighted material is encouraged, unauthorized, commercial use is strictly prohibited. INSIDE PART ONE ETHICS AND LISTING AT 8% BECOMING THE MARKET AUTHORITY THE CREDIBILITY FACTOR This listing presentation will show you how to list at 8% commission virtually every single time! Oh, I know that statement sounds incredible, but it’s true! There’s no reason that ... Read More »

Ten Steps to Real Estate Success (Step 1)

Let me ask you a simple question: Why should anyone use you as their agent?  Go ahead, take a minute to think that through.  What do you bring to the table that 1,000 other agents don’t bring?  A key to the lock box?  Access to the MLS?  Are you kidding?! OK.  Then let me ask you this question: Who’s the best agent in your market?  If the answer is not you, then I need to ask you this: If you’re not the best agent, then why don’t you simply refer ... Read More »

$1 Billion on Advertising!

“So Geico spends $1 billion a year in advertizing. What are your thoughts on that?” That’s what my friend and fellow agent Guy Loft from Madison, Wisconsin posted on Facebook yesterday.  My initial reaction was WOW!  But then it started me thinking and I wanted to share some of my thoughts with you my readers. I was stunned by the size of the annual ad budget — I mean you can’t seem to get away from their advertising, but a billion dollars!?  But as I thought about it I needed ... Read More »

Quick Answer Series: Oh No! Another REO!

I’m often asked what I think about REO business.  Here’s what I think: It beats no business at all… barely.  Now that I have your attention, let me take a minute to explain why. First, for the uninitiated, let me explain the term REO.  REO stands for “Real Estate Owned”.  Talk about dumb names!  I am not aware of any real estate that is NOT owned.  Are you?  I digress.  Bad name aside, REO has come to mean real estate that is owned by the lender, after a foreclosure.  Now ... Read More »

How to Build Your Own Team: Becoming a Rainmaker

The following article written by Matt Jones was originally published in Broker Agent News on March 23, 2007. It is copied in its entirety as it was originally published. While non-commercial use of this copyrighted material is encouraged, unauthorized, commercial use is strictly prohibited. In seven previous articles, I’ve discussed many aspects of building a growing and successful real estate business at a time when real estate professionals are failing at record rates. With 86% of new real estate professionals not making it to their first license renewal, our industry ... Read More »

How to Turn Leads Into Deals with Jennifer Allan

National real estate trainer, Jennifer Allan interviews me on the topic of Working Internet Leads on a national Sell With Soul conference call. Years ago you could ask most agents and they would tell you that the internet was a passing fad.  Today, nearly everyone realizes that it’s here to stay and those who master internet marketing will carve out a huge market share while those who don’t will continue to do less and less business. In the previous three installments in this series I interviewed agents from all across ... Read More »

Working Internet Leads…

The following article written by Matt Jones was originally published in Broker Agent News on September 9, 2005. It is presented here in its entirety as it was originally published. While non-commercial use of this copyrighted material is encouraged, unauthorized, commercial use is strictly prohibited. According to the 2004 National Association of REALTORS® Profile of Home Buyers and Sellers, a full 77% of all our customers are using the Internet for at least some part of their home searches! And that number is growing. In the last year alone it ... Read More »

The New Ultimate Listing Presentation (Part 16)

The Actual Listing Presentation In the previous chapters we focused on how to gather an unending supply of listing leads.   We discussed becoming the best agent for the job.  We mentioned the necessity of learning market statistics, and how and where to find them.  We discussed how you can increase your credibility and power by arming yourself with this basic and relevant knowledge. Next we determined the best way to build an accurate CMA, or comparative market analysis, and then we touched on the theory behind my listing presentation.  ... Read More »

The New Ultimate Listing Presentation (Part 9)

As a new agent, and armed with this same listing approach, I began to take listings.  My initial goal was to take one listing a week.  And because I really discovered the approach I’m about to teach you as a seller and not as an agent, I planned from the very beginning to take all my listings at a premium.  Our market average was below 6% so I decided I’d list at 8% or more. I still remember taking my first listing (and it was at 8% by the way).  ... Read More »

Becoming a Mega-Producer (Mastermind Call)

The following is the live audio from a FavoriteAgent.com Success Team training call held on November 15, 2011.  Continuing on the previous sessions, Becoming a Mega-Producer first covers building your own “money machine” and then moves into leveraging that machine into an empire. I also discuss how to expand beyond your own personal production and how-to and how-not-to build a team. Listen in and learn how to take your business to the next level, or maybe the next two or three levels. And after you’ve had an opportunity to listen, ... Read More »

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