Guerilla Training Blog by Matt Jones

Let a Lender Pay Your Ad Bill (Mastermind Call)

The following video is the live audio from a Master Mind recorded training call held on January 17, 2012 titled: Let a Lender Pay Your Ad Bill. In it I share a simple idea that will allow you to offset some or all of your advertising expenses every month! I’ve been doing this for years, and frankly it’s so easy that if you aren’t doing it, you’re just leaving thousands — maybe tens of thousands — of dollars on the table. I am able to capture 2-3 new inbound customer ... Read More »

The Ultimate Listing Presentation (Part 2 of 6)

How to Get the Most Bang for Your Advertising Buck WHAT’S IN THIS INSTALLMENT? 1. WHY YOU MUST SOLVE THE LEAD CAPTURE PROBLEM FIRST 2. HOW YOU CAN KNOW EXACTLY HOW MUCH EVERY LEAD COSTS 3. HOW YOU CAN KNOW WHICH ADS ARE WORKING AND WHICH AREN’T 4. THE BEST-KEPT SECRET ABOUT FINDING NEW LISTING LEADS 5. HOW YOU CAN BE CERTAIN YOU’LL NEVER VIOLATE THE “DO NOT CALL” REGULATIONS Imagine what it would be like to be the top listing agent in your market. What if you got to ... Read More »

Quick Answer Series: Close the Door on Open Houses!

I’m often asked what I think of open houses. Well, I think it’s as good a way to waste a Saturday afternoon as any. My advice is to just take a long nap and catch up on your sleep instead. It will advance your real estate practice a lot faster than an open house! Let me explain. An open house is simply an advertising idea. Nothing more. Nothing less. As such, it should be evaluated like any other advertising idea. Cost per lead versus budget per lead. So how do ... Read More »

The Science of Online Marketing (Part 3)

By now I think we’ve come to understand that there actually is a science to online lead capture, and we’ve identified the methodology where we can actually test and measure resulting in the ability to produce much more bang for our Internet marketing buck. From here we will examine and discuss at great length a number of different crucial elements of the online lead capture process. First we’ll examine advertising copy.  That means the actual words to use as well as the words not to use for your online advertising ... Read More »

A Tale of Two Agents

I received an email last night from our coaching department and it made my day!  I’ll share it in a minute.  The first part of the email was normal coaching stuff that I won’t bother you with, but the part that I really loved was this: “Thanks again for all your help with everything.  I have 5 pending transactions directly resulting from my LCM and Ultimate Website, and I also have 1 pending deal that was referred by a client I found through my LCM. You could say that 6 ... Read More »

The Virtual Office Model (Part 4)

Putting Together the Right Tools If I had to start from scratch in a new market with no experience, I would start with only a few basic technologies, and in this installment, I’ll discuss those essential technologies that I believe every agent must have in this new age of real estate. Want to hear the good news?  The entire thing can be done cheaper than sending out a typical direct mail marketing campaign every month.  I have virtually every piece of technology that I am about to suggest, and including ... Read More »

Build Your Seller a Website!

What if I told you that for less than $10 you could build your seller a website?  Not $10 a month, but $10!  Actually you could build it for free, but spend the $10 to make it really special.  Now check out how simple this is and then imagine what your seller’s reaction will be. Let’s say you have a listing (or you would like to get a listing) at 4825 Kiara Drive.  Go online and buy the domain, “4825Kiara.com” (or .net if .com is not available).  I use MyDomain.com, ... Read More »

How This First Year Agent Made $80K Working Part Time!

As a broker owner of a real estate firm with over 70 agents, I’m amazed sometimes at how some agents seem to “get it” and some seem to be “ever learning but never able to come to a knowledge of the truth”. Don’t get me wrong, I’m an avid proponent of learning… but let’s think about today’s real estate training for a minute. I have an agent that started with me last September. She had everything going against her: She’s only 27 years old, she was only able to work ... Read More »

Hey Eeyore! (Part 4a): What Do All Top Agents Have in Common?

In the previous three segments, I’ve shared some basic principles describing in great detail how any agent can survive — no can thrive — during these dark days of real estate.  I’ve given you reasons to be optimistic even though everyone around you is like Eeyore (Winnie the Pooh’s pessimistic friend). Finally, I also shared a some interviews with practicing agents so you could hear it for yourself.  Check out the Audio and Video Training page. I realize that many of you will think, “Yeah, but that’s you and I ... Read More »

Early Results: Client Alert! Technology

I had to take a minute to share this with my readers.  As you know our company has been working on a brand new technology — Client Alerts! — that we rolled out for the first time yesterday.  If you missed it, take a moment to read about it.  We predict that this will be the next big thing in real estate! Needless to say, I have been telling everyone that this will be the biggest breakthrough in lead incubation of all time and that it will be a total ... Read More »

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