Guerilla Training Blog by Matt Jones

Becoming a Mega-Producer (Part 3 of 7)

How to Get the Most Bang for Your Advertising Buck WHAT’S IN THIS INSTALLMENT? 1.  WHY YOU MUST SOLVE THE LEAD CAPTURE PROBLEM FIRST 2.  HOW YOU CAN KNOW EXACTLY HOW MUCH EVERY LEAD COSTS 3.  HOW YOU CAN KNOW WHICH ADS ARE WORKING AND WHICH AREN’T 4.  THE BEST KEPT SECRET ABOUT FINDING NEW BUYER LEADS 5.  HOW YOU CAN BE CERTAIN YOU’LL NEVER VIOLATE THE “DO NOT CALL” REGULATIONS Imagine what it would be like to be the top buyer agent in your market. What if you got ... Read More »

It’s Not Over ‘til the Fat Lady Sings…

The National Association of Realtors board of directors will meet in just five days to decide whether to approve the recommended dues increase of 50%.  If you haven’t had a chance to take the survey, feel free to take it now.  The survey will continue to stay up through the vote so that NAR leadership can see how we feel. Also, please let your local board leadership see the Open Letter to NAR with a link to the results.  If we can all put enough pressure on our local associations, ... Read More »

Business Plan 2014 (Part 1)

There is an ancient proverb that says failures don’t plan to fail; they simply fail to plan.  Sadly, today many agents have thrown in the towel after investing months or even years learning this business.  Many have had to leave a business they love because they failed to prepare properly. It’s been said, “A goal without a plan is just a pipe dream.”  I’ve met hundreds of agents who had a goal of business success, generally, but were absolutely without a clue as to how they would get there.  How ... Read More »

Thank You Letter to My Readers

Beginning a brand new year of real estate, I want to pause and personally thank you for following my blog, participating in our mastermind calls, for reading, commenting, and all the things you do to help us help the agent community. Many of your calls and emails have also been very encouraging to me. I truly appreciate all you do. This past year, our blog readership has been the best ever and our blog community has risen to being on the radar screen of NAR, Inman News and many other ... Read More »

A Huge Craigslist Opportunity!

It is not often when changes in major destination websites create real opportunities but the most recent change on Craigslist has created a huge one to anyone using our LCM technology or Ultimate Website.  Check this out! Over the last couple of weeks Craigslist has changed their site to prevent HTML “<a> tags” or clickable links on real estate ads. The changes took place market by market, but near as we can determine, last Thursday, the changes became global. What that means is that where before you could post a ... Read More »

Prepare for 2014 by Doing Three Things…

In less than two weeks it will be 2014!  Wow, did this year fly by!  I don’t know about you but as I wrap things up for this year, I begin to think about next year.  For years I didn’t think about next year until January, but eventually I realized that if I waited until then, I would end up wasting my first month of the new year. So I began a habit of getting ready for the next year during the final weeks of the current year.  And I ... Read More »

How To Lose a Guy in Ten Days

I’ve been told I am good on the phone.  Prospecting has always been very important to me and I’ve worked hard at developing my phone skills so I would be better at prospecting.  I’ve read well over a hundred books on sales and prospecting over the years, and now I’ve even written articles and books on the subject myself. Having trained thousands of agents on the topic of prospecting and having worked through countless problems many were having, I have come to believe that successful prospecting is really very easy. ... Read More »

A Message To You From NAR!

As I predicted in my article on March 25th, your National Association of Realtors® officially rubber-stamped the national dues increase of 50% in the face of overwhelming agent opposition.  I was troubled when it was floated without so much as asking us, the membership, but I thought maybe I was out of touch with the mainstream agent opinion. Then came the flood of comments — my little blog article received five times more comments than most lead editorials in the New York Times.  I realized that I had touched a ... Read More »

Working Internet Leads (Revisited)…

The following article written by Matt Jones was originally published in Broker Agent News on May 22, 2006. It is presented here in its entirety as it was originally published. While non-commercial use of this copyrighted material is encouraged, unauthorized, commercial use is strictly prohibited. During the past four years our industry has been going through a tremendous revolution – a major upheaval in the way business is done, in the way customers search for properties, and in the way that we as Real Estate Professionals attract and capture those ... Read More »

Who’s Watching Your Bottom Line?

Besides being a Broker-in-Charge of a large real estate company, I am the President and CEO of FavoriteAgent.com (a national technology and agent services business).  As such, I was set to meet with a good friend of mine who runs another technology and agent services company today and tomorrow. We were planning to work together on a major initiative and joint venture to be launched later this year. As it turns out, he had to call and cancel at the last minute because he had to attend to some serious issues ... Read More »

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