Guerilla Training Blog by Matt Jones

Hey Eeyore! (Part 4a): What Do All Top Agents Have in Common?

In the previous three segments, I’ve shared some basic principles describing in great detail how any agent can survive — no can thrive — during these dark days of real estate.  I’ve given you reasons to be optimistic even though everyone around you is like Eeyore (Winnie the Pooh’s pessimistic friend). Finally, I also shared a some interviews with practicing agents so you could hear it for yourself.  Check out the Audio and Video Training page. I realize that many of you will think, “Yeah, but that’s you and I ... Read More »

Quick Answer Series: Is There Such a Thing as a “Bad Listing”?

One of my pet peeves is the notion of “bad listings”.  I’ve heard agents talk about certain properties being bad listings, either because the home was not pristine, or because they assumed it was over-priced.  I believe that the majority of those comments are simply sour grapes, because the agent lost the listing. Maybe I’m wrong.  If you are reading this and you think you have a bad listing, please feel free to refer it to me immediately.  You see, I don’t think there are any bad listings, just bad ... Read More »

The Gift that Just Keeps On Giving! (Must Read!)

Well my sign saga moves to a new level.  Many of you responded to my earlier article and informal survey asking you if you were confused by our company’s yard sign and its non-resemblance to the Re/Max sign design. In one of my most read, and most commented on articles in the past year, I shared with you how Re/Max International corporate headquarters sent our company a “cease and desist” letter demanding we change and replace all our yard signs, nationwide. They asserted that Re/Max owns a trademark on any ... Read More »

List to Last? or… This Is My Last Listing!

Have you ever thought about just plain quitting the listing side of the business all together?  If you have, you really need to read this post.  Our company recently surveyed nearly half a million real estate professionals averaging 14.1 years in the business.  We asked them what was their single biggest need.   We offered them choices from more education to more customers, to better technology, to a change in companies and many more.  What we discovered will surprise you. We found that the single biggest need expressed by agents today ... Read More »

Wow! Was that Timely or What?

Talk about perfect timing! On May 26th I posted an article discussing our need to add value or die (click to read article) — the very next day the National Association of REALTORS® settled their three year old anti-trust lawsuit with the Department of Justice, ending what many believed to be the most important challenge our industry has ever faced. What does that have to do with adding value? Everything! After cutting through all the spin, the simple explanation is this: our National Association released a brand new VOW policy ... Read More »

Case Study: Michael TenEyck

There are a lot of things I like about my job, but without a doubt, my favorite part of the job is hearing from my readers (and users of my Ultimate Website system). I have received a lot of success stories over the years, and when I can, I like to share them.  I believe that success is contagious. A great success story will inspire you to be successful yourself, and below is a great success story: Michael TenEyck, an agent in Costa Mesa, California, has been using my Ultimate ... Read More »

Success Team Q&A Session

This video was recorded live on October 25, 2011 directly from a Success Team question and answer session.  In this call we discuss a number of questions like, “Where do you get listing leads?”, “Should I email customers?”, “Prospecting statistics.” and many others.  During the call, my wonderful AT&T connection dropped and I rejoined the call after the agents went on for a while without me.  Great stuff that you won’t want to miss! CLICK HERE and learn how you can generate 2-3 inbound leads every day without spending money ... Read More »

Happy Independence Day!

It’s the 4th of July! “For what avail the plough or sail, or land or life, if freedom fail?”  ~Ralph Waldo Emerson “America is much more than a geographical fact. It is a political and moral fact – the first community in which men set out in principle to institutionalize freedom, responsible government, and human equality.” ~Adlai Stevenson “The United States is the only country with a known birthday.” ~James G. Blaine “Liberty means responsibility. That is why most men dread it.” ~George Bernard Shaw “You have to love a ... Read More »

Hey Eeyore! (Part 5): A Brand New Practice In Only Three Days

I want you to imagine getting up this morning knowing that you are three days from a completely new real estate practice.  Three days until you can tell the asset manager on that short sale you are working on to go jump in a lake.  Three days and you won’t have to spend hours on the phone to past clients and friends trying to drum up the next transaction. Soon there will be no more loitering around stores, and other public places looking for business.  No more walking neighborhoods handing ... Read More »

Two Reasons Agents Fail

After a decade of training, coaching, and managing agents I’ve seen hundreds of agents leave the business broke.  Sadly, many of them could have been — and should have been — successful had they done just a couple of things differently. The fact is our industry turns over a third of its practitioners every single year.  In other words, one out of three agents in business today, will be out of business a year from now.  Try and think of another industry with that kind of failure rate. The sad ... Read More »

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