Guerilla Training Blog by Matt Jones

Okay Re/Max… Enough is Enough!

Most of you who are regular readers know that I’m a pretty easy going guy. I don’t get on many rants, and it is pretty hard to ruffle my feathers. That said, if you happen to be one of my readers who is also a Re/Max agent, I want you to know that, in what I am about to write, I have no ill will toward you. To Re/Max? That’s another story. But if you are a Re/Max agent, I actually feel sorry for you because in all likelihood you ... Read More »

Two Problems, One Solution…

Can I be completely honest with you?  I think we all struggle with the same two things.  Finding enough customers and getting motivated.  We get pumped up and excited and we can’t find enough business so we burn out.  Or we have plenty of business but we lose our motivation and focus.  I guess it is the human condition.  I know I fight these same two things and I’ll bet many of you do too. Yesterday I posted a an article on Beating the Winter Blahs and I got an ... Read More »

A Tale of Two Agents

I received an email last night from our coaching department and it made my day!  I’ll share it in a minute.  The first part of the email was normal coaching stuff that I won’t bother you with, but the part that I really loved was this: “Thanks again for all your help with everything.  I have 5 pending transactions directly resulting from my LCM and Ultimate Website, and I also have 1 pending deal that was referred by a client I found through my LCM. You could say that 6 ... Read More »

Let a Lender Pay Your Ad Bill (Mastermind Call)

The following video is the live audio from a Master Mind recorded training call held on January 17, 2012 titled: Let a Lender Pay Your Ad Bill. In it I share a simple idea that will allow you to offset some or all of your advertising expenses every month! I’ve been doing this for years, and frankly it’s so easy that if you aren’t doing it, you’re just leaving thousands — maybe tens of thousands — of dollars on the table. I am able to capture 2-3 new inbound customer ... Read More »

Becoming a Mega-Producer (Part 1 of 7)

It All Starts With Lots of Buyer Leads — How Do I Get Them? WHAT’S IN THIS INSTALLMENT? 1.  BECOMING THE TOP BUYER AGENT IN YOUR MARKET 2.  WHAT’S IN IT FOR ME? 3.  IT ALL STARTS WITH MAKING YOUR OWN LEADS! LOTS OF LEADS! 4.  HOW A LEAD CAPTURE GATEWAY DIFFERS FROM A WEBSITE WHAT DOES IT TAKE TO BECOME THE TOP BUYER AGENT IN YOUR MARKET? What a great question! If you’ve ever asked yourself that question, you’re already on your way. You’ve shown that you’re interested in ... Read More »

It’s Not Over ‘til the Fat Lady Sings…

The National Association of Realtors board of directors will meet in just five days to decide whether to approve the recommended dues increase of 50%.  If you haven’t had a chance to take the survey, feel free to take it now.  The survey will continue to stay up through the vote so that NAR leadership can see how we feel. Also, please let your local board leadership see the Open Letter to NAR with a link to the results.  If we can all put enough pressure on our local associations, ... Read More »

What Do All Top Agents Have in Common? (Part 2)

Anyone who’s been in real estate for any length of time knows that this business is becoming a business of extremes. Either you have more business than you can handle, or you struggle to pay the bills. There is no middle ground. And it’s getting worse every year. Soon you’ll either have a large real estate team, or you’ll work for one. It’s called consolidation, and it’s happening everywhere. All the traditional ways of getting business are becoming less and less effective, and many veteran agents are getting frustrated to ... Read More »

Build Your Seller a Website!

What if I told you that for less than $10 you could build your seller a website?  Not $10 a month, but $10!  Actually you could build it for free, but spend the $10 to make it really special.  Now check out how simple this is and then imagine what your seller’s reaction will be. Let’s say you have a listing (or you would like to get a listing) at 4825 Kiara Drive.  Go online and buy the domain, “” (or .net if .com is not available).  I use, ... Read More »

The Science of Online Marketing (Part 3)

By now I think we’ve come to understand that there actually is a science to online lead capture, and we’ve identified the methodology where we can actually test and measure resulting in the ability to produce much more bang for our Internet marketing buck. From here we will examine and discuss at great length a number of different crucial elements of the online lead capture process. First we’ll examine advertising copy.  That means the actual words to use as well as the words not to use for your online advertising ... Read More »

The New Ultimate Listing Presentation (Part 16)

The Actual Listing Presentation In the previous chapters we focused on how to gather an unending supply of listing leads.   We discussed becoming the best agent for the job.  We mentioned the necessity of learning market statistics, and how and where to find them.  We discussed how you can increase your credibility and power by arming yourself with this basic and relevant knowledge. Next we determined the best way to build an accurate CMA, or comparative market analysis, and then we touched on the theory behind my listing presentation.  ... Read More »

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