Guerilla Training Blog by Matt Jones

Free Advertising!

As someone who licenses lead capture technology to agents during arguably one of the toughest times on record, I hear this all the time: “But I can’t afford to advertise.”  Of course, I would say, you can’t afford not to.  But you don’t have to spend a ton of money. Here’s a strategy that will cost you nothing:  Advertise on CraigsList.  Advertising on CraigsList is free.  To use this strategy, all you’ll need is very efficient lead capture technology, and you’ll need some listings. Let’s start with listings.  What if ... Read More »

Add an Admin Fee!

This is one idea that will create a lot of hot tempers on both sides of the issue.  As the guy that invented the 8% listing presentation, and that believes in agents making a good living, you might find my position on this interesting, and maybe different from what you might expect. I’m in favor of agents doing a great job, and I’m also in favor of us getting paid well — in other words paid commensurate to that great job.  Frankly, some agents today aren’t worth paying a dime, ... Read More »

A Tale of Two Agents

I received an email last night from our coaching department and it made my day!  I’ll share it in a minute.  The first part of the email was normal coaching stuff that I won’t bother you with, but the part that I really loved was this: “Thanks again for all your help with everything.  I have 5 pending transactions directly resulting from my LCM and Ultimate Website, and I also have 1 pending deal that was referred by a client I found through my LCM. You could say that 6 ... Read More »

The Ultimate Listing Presentation (Mastermind Call 1)

The following is the live audio from a Success Team training call held on November 29, 2011.  We begin with the first installment of The Ultimate Listing Presentation.  Learn this approach and you will be listing every home for 8% or more while selling your clients’ homes in half the time and netting them more money in the process. Listen in and learn how to become the top listing agent in your market. And after you’ve had an opportunity to listen, I also recommend that you check out the ... Read More »

It’s Not Over ‘til the Fat Lady Sings…

The National Association of Realtors board of directors will meet in just five days to decide whether to approve the recommended dues increase of 50%.  If you haven’t had a chance to take the survey, feel free to take it now.  The survey will continue to stay up through the vote so that NAR leadership can see how we feel. Also, please let your local board leadership see the Open Letter to NAR with a link to the results.  If we can all put enough pressure on our local associations, ... Read More »

What Do All Top Agents Have in Common? (Part 1)

Have you ever wondered what it takes to become a top producing agent? What a great question! If you’ve ever asked yourself that question, you’re already on your way. What if I told you that the difference between a struggling agent and a mega-producing agent is tiny? What if I told you that most agents I’ve met have within them the potential to become top agents? “Okay, Matt,” you’re probably thinking, “if it’s so easy, then why are most agents struggling today?” I believe they struggle because of fear. Fear ... Read More »

Hey Eeyore! (Part 1): Quit Griping and Do Something!

Okay, let’s all agree that real estate is bad right now.  I think that’s safe to say, considering that the housing market has taken the biggest hit since the great depression over the past few years.  If that is not your experience, God bless you.  You are very fortunate.  But for most of us, real estate just plain sucks right now. Just when it looked like it was about to bottom out, we learn that the mini-recovery is now grinding to a halt and we are looking at a double ... Read More »

The Ultimate Listing Presentation (Part 4 of 6)

The Actual Listing Presentation (continued) WHAT’S IN THIS INSTALLMENT? 1. THE ULTIMATE CMA 2. PUTTING THE PIECES TOGETHER 3. ONLY TWO WAYS TO SELL ANY HOUSE In the previous installment, we talked about your becoming the best agent for the job. I mentioned the importance of learning your market statistics and told you exactly how to do that. I discussed how you could increase your credibility and power by arming yourself with some very specific knowledge. I’ll assume that you’ve done your homework now and are ready to learn the ... Read More »

The Science of Online Marketing (Part 2)

Let’s talk for a minute about science.  After all, I’ve made the assertion that there was a science to online lead capture.  So with my having made such an assertion, it is reasonable for you to expect me to back it up.  What do I mean by “the science of lead capture”? In the introductory article I defined science as a branch of knowledge or study dealing with a body of facts or truths systematically arranged and showing the operation of general laws: e.g., the science of online lead capture. ... Read More »

Become a New Home Specialist

The last installment was more geared toward brokers and team leaders so I will make this one for agents.  I’ll warn you: This strategy will not make you friends, but it will make you money.  If you are like most agents today, you are struggling for sales opportunities. You know what to do when you find a new customer, and hopefully, you do a great job.  The problem is finding enough customers. Here’s a great way to find new customers, and it costs almost nothing.  It works best if you ... Read More »

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