Guerilla Training Blog by Matt Jones

My 8% Listing Presentation (Part 3)

The following article written by Matt Jones was originally published in Broker Agent News on November 4, 2005. It is copied here in its entirety as it was originally published. While non-commercial use of this copyrighted material is encouraged, unauthorized, commercial use is strictly prohibited. INSIDE PART THREE WHAT TO SAY AND HOW TO SAY IT TAKING LISTINGS OVER THE PHONE REAL-LIFE EXAMPLES In the previous two parts of this article we focused on how to become the best agent for the job. We mentioned the necessity of learning market ... Read More »

3 Keys to Your Success!

Don’t you love it when every now and then you just happen to have the perfect answer to a question? That doesn’t often happen to me, but it did last November. I (along with about 25,000 other agents) was attending the National Association of REALTORS® annual conference in Las Vegas, and while I was there, my friend Michael Krisa caught up with me and we had lunch together. Little did I know he was going to ambush me with his video camera! (Hey, what are friends for, right?) So here ... Read More »

Zero to Sixty in Four Seconds Flat

The FavoriteAgent.com Story The following article written by Matt Jones was originally published in Broker Agent News on March 23, 2007. It is presented here in its entirety as it was originally published. While non-commercial use of this copyrighted material is encouraged, unauthorized, commercial use is strictly prohibited. As I sit down to write this article, I’m smiling. I realize just how fortunate I’ve been. I’ve truly been blessed in this, the greatest business in the world – the real estate business! So much so that it seems surreal. Hardly ... Read More »

Absorption Rate for Dummies

Note: To use this calculator, enter the number of units sold in the last 12 months in your market or market subset, then enter the number of active listings for the same market or market subset. You may also use a shorter time period as long as you annualize the result. For example, you might use the last 3 months sales data multiplied by 4 to represent a full 12-month period. Want to impress your clients and stand out in a sea of average agents?  Who doesn’t?!  What if I ... Read More »

Give Yourself a Raise!

When is the last time you had a pay raise? If you’re like most agents it’s been a while.  I was talking to an agent just the other day and we were discussing increasing our incomes and this agent seemed to be thinking about her income being something out of her control.  Here is what I mean. If you ask most agents what they would need to do to make more money, they will almost universally give you the same answer — sell more houses.  In other words, increase the ... Read More »

Bonus Podcast: Cindy Young Interview

In this exclusive podcast Cindy Young explains how, after several unsuccessful tries, she mastered technology-based real estate and went on to become a top producer generating the vast majority of her business online. Her success is clearly no fluke, but rather a string of seven consistent RE/MAX award-winning years, including five back to back years earning over $100,000 in the small town of Beaufort, South Carolina. Cindy credits nearly all of her success to the remarkable opportunity she found in doing online business, after setting her mind to learning the ... Read More »

Is the LCM Being Discontinued?

Recently I’ve received several emails about some of the ads for our LCM gateway.  Here is an example from just one ad we’ve been running: IMPORTANT: LAST CHANCE TO GET LCM! In the coming weeks, I will be closing the availability of LCM Success to the agent public.  Only coaching students will have access to my lead capture technology.  I will be announcing more about these changes shortly, but I wanted to let my readers know before the opportunity closes. Apparently, the ads caused quite a bit of confusion, and ... Read More »

Got Traffic?

In the field of online marketing, there is one major misunderstanding that comes up again and again, and that’s the importance of website traffic.  Exactly how important is web traffic anyway?  On a scale of 1 – 10 traffic is a 7.  Design, colors, and fonts are a 3.  Content is a 5.  Lead capture is a 10. Traffic, design, and content are all important, but only to the degree that you can capture leads.   Efficiency of online lead capture is much more important than all the others.  You can ... Read More »

Thinking of Quitting Real Estate? Help!

Last week I announced plans for a national agent competition that our company is hosting.  I threw it out there using a lighthearted, humorous approach… and for whatever reason, the response has been horrible.  Now I realize that this isn’t American Idol and I don’t expect 20,000 people to turn out for an audition like they did in Chicago on last Tuesday night’s show… but I know there are some of you reading this article who are struggling in your practice. Maybe the idea of admitting to being a “Zero” ... Read More »

Quick Answer Series: To List or Not to List? That is the Question.

Should I list homes or work with buyers?  I say you should do whichever one suits you best.  I know, for years the “experts” have said, “You’ve got to list to last.”  But I say that just isn’t true!  Do whichever you’re best at. Now before you brand me as a buyer’s agent, you should know that I am actually a listing agent.  In fact, I listed 119 individual homes my first year in the business, one at a time.  I typically carried a listing inventory of 50-60 homes at ... Read More »

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