Guerilla Training Blog by Matt Jones

Build the Ultimate CMA Using this Tool

Let’s be completely honest… as a listing agent using the traditional method of doing a CMA, you can make the numbers say just about anything you want. I know that’s a pretty strong statement, so let me explain. With the traditional CMA method, the agent selects three recently sold properties that closely represent the subject home (or the home being valued). In most markets, it’s easy to find three properties that sold high, three that sold low, and three that sold somewhere in the middle and still have many other ... Read More »

Become a Relocation Specialist

Ever get tired of endlessly riding in cars with buyers?  Do you ever just feel like you need to be working smarter instead of working harder?  Well maybe you can be.  Consider opening your own relocation office.  Really.  If you do you can  make a lot of money with a very small down-side. But before we get into all that, let’s think about what a relocation company is at its very core.  It is a company that attracts people who are relocating, engages those clients, and then places them with ... Read More »

Building Your 2011 Business Plan (Part 2)

In my  previous article, I shared with you the importance of having vision as the foundation of building your business plan.  Every real plan has to begin with vision.  Without it, there is no specificity, but only a nebulous general direction and not a quantifiable destination. If you haven’t taken the time to get alone someplace quiet to build your vision for next year, please go back and reread my last article and then take the time for this vital step.  Vision is absolutely critical to your plan.  Now let’s ... Read More »

Thank You Letter to My Readers

Beginning a brand new year of real estate, I want to pause and personally thank you for following my blog, participating in our mastermind calls, for reading, commenting, and all the things you do to help us help the agent community. Many of your calls and emails have also been very encouraging to me. I truly appreciate all you do. This past year, our blog readership has been the best ever and our blog community has risen to being on the radar screen of NAR, Inman News and many other ... Read More »

The Evolution of Real Estate (Part 5)

In this installment, we’ll move on to the third thing you need to become a mega-producer in today’s real estate climate — the tools, strategies, and the discipline to manage all those low-cost leads for the time required to actually complete transactions with a large number of them. I must confess that it’s very frustrating to see agents possess the very tools they need for their success and yet fail to take that last step — the step to making it all come together. I once was a struggling agent ... Read More »

Got Traffic?

In the field of online marketing, there is one major misunderstanding that comes up again and again, and that’s the importance of website traffic.  Exactly how important is web traffic anyway?  On a scale of 1 – 10 traffic is a 7.  Design, colors, and fonts are a 3.  Content is a 5.  Lead capture is a 10. Traffic, design, and content are all important, but only to the degree that you can capture leads.   Efficiency of online lead capture is much more important than all the others.  You can ... Read More »

A Happy New Year Voice Mail from Gary H.

I received this phone message over the holidays and wanted to share it with you, my readers. Gary has been with us for some time now and so he’s had time to really see what the LCM and Ultimate Website can do for your marketing. I thought some of you might like to hear right from him… straight from the horse’s mouth, so to speak. I’ve bleeped out his last name to protect his identity because I’ve not asked his permission to share the voice mail with 30,000 readers. Happy ... Read More »

2012 State of the Industry Agent Survey

So it’s been a year since we last surveyed our readers and that means it’s that time again.  I want to invite you to participate in this “state of the industry” agent survey. The survey is only two minutes long, and of course I’ll be sharing the results of the survey with my readers and with the National Association of Realtors®, so the more participants we have, the more reliable our data is. In the past we have discovered some remarkable statistics that no one else has, and I suspect ... Read More »

Linda Powers Turning Leads Into Deals

Linda Powers is producing and closing new leads in one of the all-time worst real estate markets. While most agents today are afraid to try something new, one veteran real estate agent, Linda Powers, has successfully transitioned from traditional marketing to now working internet leads.  But more importantly,  she is closing business with her new found online customers. Was it easy?  For Linda it was.  How did she do it?  By being herself and engaging her online clients just like she’s been doing with traditional clients for years.  Linda uses ... Read More »

Little Ditty About Tom and Marian…

I was working at my desk last night around seven when my phone rang. It showed to be a Missouri number and I thought it might be an agent needing help so I answered. I met the wife of a husband and wife real estate team. Marian. Tom and Marian work for a local franchise real estate company. I didn’t ask for their permission to share their names so I have omitted their last name. Marian was very youthful and energetic sounding so I was floored when she told me ... Read More »

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