Guerilla Training Blog by Matt Jones

Balancing Real Estate and Quality of Life

Quality of life.  At the end of the day, that is what we all want. Today the average agent is in his 50’s so that means that most of us have had a chance to look death in the face.  Maybe it was a major health issue of our own, or maybe the loss of someone close to us.  One thing is for sure, when we confront mortality, our priorities change. So let’s think for a minute about what constitutes quality of life.  It is subjective, of course, and each ... Read More »

Building Your Business Plan for the New Year…

The following article written by Matt Jones was originally published in Broker Agent News on December 31, 2005. It is copied here in its entirety as it was originally published. While non-commercial use of this copyrighted material is encouraged, unauthorized, commercial use is strictly prohibited. Okay, it’s that time again. The old year is over, and it’s time to start thinking about the future. How are you going to do this next year? How much money are you going to make? How many transactions will you do? Will you take ... Read More »

Are You Asking the Right Question?

I received a phone call last week from one of my readers who was calling to ask me for advice.  He was surprised when I answered my own phone and even more surprised at the advice I gave him.  But I’m getting ahead of myself. My caller had a dilemma:  Which company should he go with?  One company had the federal HUD listing, and although the broker would only pay him a 50% commission split, he would get a lot of leads from the company.  The other company would pay ... Read More »

The Ultimate Listing Presentation (Part 5 of 6)

The Actual Listing Presentation (continued) WHAT’S IN THIS INSTALLMENT? 1. WHAT TO SAY AND HOW TO SAY IT 2. TAKING LISTINGS OVER THE PHONE 3. PULL OUT THE SECRET WEAPON 4. REAL-LIFE EXAMPLES In the previous installments of this seminar we focused on how to gather an unending supply of listing leads. We discussed becoming the best agent for the job. We mentioned the necessity of learning market statistics, and how and where to find them. We discussed how you can increase your credibility and power by arming yourself with ... Read More »

Don’t Look Now But Zillow Is Screwing You!

The Washington Post – Bloomberg website recently reported that Goldman Sachs Group Inc. estimates marketing spending by real estate agents at $9.7 billion this year (2015), or an average of $8,825 per-agent!  When you consider that the average agent income is $43,828, that works out to a whopping 20% of net income going just for lead generation. Meanwhile nearly every other industry spends less than 10% for marketing.  So are agents just stupid or are they being taken advantage of?  I say it’s the latter and I’ll show you why. ... Read More »

What Are the Best Times for Online Advertising?

Recently, several agents in The Tank have been asking questions about the best times of day or days in the week to advertise online.  Some “experts” are teaching agents that certain times are better than others and as someone who has personally helped thousands of agents generate millions of Internet leads, many agents have asked if I can shed some light on the topic of times of day for advertising. First, the quick answer is don’t sweat it.  As many of you well know, time is money.  What you might ... Read More »

The Ultimate Blog

Let’s face it: Blogging is like flossing… Everyone knows they need to do it and yet nobody does it.  I remember going to a seminar or training class and listening as some blogging guru got me all excited about starting my own blog and so I decided I would bite the bullet and start my own blog. While I waited for my blog website to be built I imagined filling it with all of the real estate wisdom that so unceasingly flows from my vast wells of experience (sarcasm).  I ... Read More »

Becoming a Mega-Producer (Part 3 of 7)

How to Get the Most Bang for Your Advertising Buck WHAT’S IN THIS INSTALLMENT? 1.  WHY YOU MUST SOLVE THE LEAD CAPTURE PROBLEM FIRST 2.  HOW YOU CAN KNOW EXACTLY HOW MUCH EVERY LEAD COSTS 3.  HOW YOU CAN KNOW WHICH ADS ARE WORKING AND WHICH AREN’T 4.  THE BEST KEPT SECRET ABOUT FINDING NEW BUYER LEADS 5.  HOW YOU CAN BE CERTAIN YOU’LL NEVER VIOLATE THE “DO NOT CALL” REGULATIONS Imagine what it would be like to be the top buyer agent in your market. What if you got ... Read More »

The Virtual Office Model (Part 4)

Putting Together the Right Tools If I had to start from scratch in a new market with no experience, I would start with only a few basic technologies, and in this installment, I’ll discuss those essential technologies that I believe every agent must have in this new age of real estate. Want to hear the good news?  The entire thing can be done cheaper than sending out a typical direct mail marketing campaign every month.  I have virtually every piece of technology that I am about to suggest, and including ... Read More »

A Message To You From NAR!

As I predicted in my article on March 25th, your National Association of Realtors® officially rubber-stamped the national dues increase of 50% in the face of overwhelming agent opposition.  I was troubled when it was floated without so much as asking us, the membership, but I thought maybe I was out of touch with the mainstream agent opinion. Then came the flood of comments — my little blog article received five times more comments than most lead editorials in the New York Times.  I realized that I had touched a ... Read More »

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