Guerilla Training Blog by Matt Jones

What If You Had to Start Over?

What if you had to start over again from scratch? Imagine that the entire network of referrals you’d spent years cultivating went away? No help from your hundreds of previous customers, your friends, your church family — you had to begin again from ground zero. Scary, huh? Or maybe you’re just starting in the business and so you are square one. Or maybe you’ve taken a few years off to care for an aging parent and are having to begin anew. Possibly your spouse had a job transfer across the ... Read More »

Tony’s Deal

Today I was away from my desk and I missed a call from an agent named Tony who lives in Clearwater, Florida. I didn’t get his permission to share his last name so we’ll just call him Tony C. Tony said he’d been reading my blog and receiving my daily emails for quite a while and he was ready to try out my Ultimate Website. But he had a question first. “How much does it cost?” (After sharing this with my staff I was told we get that question a ... Read More »

Becoming a Mega-Producer (Part 7 of 7)

Putting it All Together WHAT’S IN THIS INSTALLMENT? 1. THE TECHNOLOGY ELEMENT 2. THE HUMAN ELEMENT In the previous installments we’ve discussed all the various elements or components of what I believe to be the best buyer seminar you’ll find anywhere. I’ve determined not to give you just fluff, but rather to give you my entire system — from the underlying theory, to the preparation required to become a top buyer agent, to the actual nuts and bolts of how I became a mega-producer in a few short years. In ... Read More »

Start a Relocation Company!

Tired of endlessly riding in cars with buyers?  Don’t think you can endure another frustrated seller calling?  No problem.  Start your very own relocation company.  It’s so easy I’ll bet that after you read this you’ll wonder why you never thought of it. First, let’s think about what a relocation company is at its very core.  It is a company that attracts people who are relocating, and helps them find real estate professionals taking the stress out of moving.  The largest relocation company is Cartus Mobility (originally part of what ... Read More »

Just Say NO to E&O!

What I’m about to share with you is going to get me a ton of email telling me that I’ve finally stepped over the line.  That I’ve lost my mind.  That I’m just plain nuts.  That’s okay — I’m going to share it anyway.  Here is a great tip:  Just say NO to E&O! But before you fire up your computer and email to tell me how crazy I am, let me explain.  I’m very much in favor of risk management… just not by using E&O insurance.  There are two ... Read More »

The Virtual Office Model (Part 8)

The Virtual Model Imagine starting your very own real estate brokerage. I know what you’re thinking: “But I don’t have the $20,000 for a franchise fee, or the $10,000 for a lease deposit and and first month’s lease payment.  For that matter, I don’t have the $50,000 it will cost me to buy the desks, tables, chairs, fax machine, copy machine, and all the endless stuff that I need to get things started.  And even if I had the $80,000 in hard start-up costs, and another $100,000 available for ... Read More »

The New Ultimate Listing Presentation (Part 18)

Introducing My Secret Weapon! If you recall from the last chapter, we were in the middle of making our presentation to a seller.  We’ve discussed the two approaches — the traditional or price approach and the traffic approach.  We’ve helped him understand why the traffic approach works and why it sells houses in half the time while netting more money. Next I tell the seller that if he’s like most of my clients, he’ll want to know how I intend to market his property and what the current market conditions ... Read More »

The Virtual Office Model (Part 4)

Putting Together the Right Tools If I had to start from scratch in a new market with no experience, I would start with only a few basic technologies, and in this installment, I’ll discuss those essential technologies that I believe every agent must have in this new age of real estate. Want to hear the good news?  The entire thing can be done cheaper than sending out a typical direct mail marketing campaign every month.  I have virtually every piece of technology that I am about to suggest, and including ... Read More »

Making a Great Referral!

Here is a secret that will make you lots of money.  In fact, is one of the best I’ve ever seen.  If you have a lender you  work with on a regular basis, the technique I’m about to show you can work even better when doing cross-referrals.   Try it out and let me know what you think.  I believe you’ll find it to be one of the coolest ideas you’ve ever heard when it comes to doing referral business. I first discovered this technique quite by accident.  I began as ... Read More »

The Re/Max Saga Continues…

Many of you may recall that two years ago Re/Max legal department sent me a cease and desist letter demanding that I redesign our company’s yard signs.  It was their contention that they own a trademark on all uses of red over white over blue on yard signs.  Seriously — I’m not kidding — they honestly do! Okay, you can stop laughing.  There’s more.  You may recall that I then asked you, my readers, if I was missing something.  Was I being unreasonable in defending our company’s own yard sign ... Read More »

This is a unique website which will require a more modern browser to work! Please upgrade today!