Guerilla Training Blog by Matt Jones

Becoming a Mega-Producer (Part 7 of 7)

Putting it All Together WHAT’S IN THIS INSTALLMENT? 1. THE TECHNOLOGY ELEMENT 2. THE HUMAN ELEMENT In the previous installments we’ve discussed all the various elements or components of what I believe to be the best buyer seminar you’ll find anywhere. I’ve determined not to give you just fluff, but rather to give you my entire system — from the underlying theory, to the preparation required to become a top buyer agent, to the actual nuts and bolts of how I became a mega-producer in a few short years. In ... Read More »

Prepare for 2014 by Doing Three Things…

In less than two weeks it will be 2014!  Wow, did this year fly by!  I don’t know about you but as I wrap things up for this year, I begin to think about next year.  For years I didn’t think about next year until January, but eventually I realized that if I waited until then, I would end up wasting my first month of the new year. So I began a habit of getting ready for the next year during the final weeks of the current year.  And I ... Read More »

Advertising 101 (Part 2)

Before we dive into the specifics of writing the perfect advertisement, I need to ask you a question.  What is the purpose of the ad?  If you don’t know what you are trying to accomplish with the ad, how will you know if you accomplished it or not?  Before answering those questions, let’s first consider the two basic types of ads. Indirect Response Advertising.  Indirect response ads are about creating general awareness of your name or brand, and the idea is that when a consumer needs your service, he will ... Read More »

Quick Answer Series: What Do You Think of “Sphere of Influence” Marketing?

It’s a great supplement to your regular marketing so long as it’s free.  As a stand-alone marketing technique, it is destined to fail, and if executed perfectly will yield you maybe a deal a month.  Statistically, it can never make you a top producing agent, and here’s why. Hundreds of studies have been conducted on social networks.  One of the most popular was by famous author and columnist, Malcolm Gladwell.  In his best selling book, The Tipping Point, he explains that our social networks increase in size as we age, ... Read More »

Results of Last Week’s Survey

Last week I invited you, my readers to participate in a “State of the Industry” survey.  Many of you participated — in fact, enough of you did that we had a statistical confidence level of 95.5% with only a 4.5% margin of error.  In other words, our survey results are more accurate than most of the political polls you read and hear about these days. So let me share with you the results of the survey and some of my interpretations regarding those results and ask you what you think ... Read More »

My 8% Listing Presentation (Part 3)

The following article written by Matt Jones was originally published in Broker Agent News on November 4, 2005. It is copied here in its entirety as it was originally published. While non-commercial use of this copyrighted material is encouraged, unauthorized, commercial use is strictly prohibited. INSIDE PART THREE WHAT TO SAY AND HOW TO SAY IT TAKING LISTINGS OVER THE PHONE REAL-LIFE EXAMPLES In the previous two parts of this article we focused on how to become the best agent for the job. We mentioned the necessity of learning market ... Read More »

Ten Steps to Real Estate Success (Step 9)

What if I offered you a choice between two options.  Option 1 you earn $1,000 every day, starting July 1, for the entire month.  Option 2 you earn one penny on July 1st, and double your earnings every day for the entire month.  Which one would you choose? If you chose Option 1, at the end of the month you would have earned $31,000.  Not a bad month!  For most of us, Option 1 is the easy money.  The sure money.  The safe money.  On the other hand, if you ... Read More »

Thriving in the Worst Market!

I want to tell you a story about an amazing agent I know. His name is Michael Perna.  Michael’s a full-time student, working on his graduate degree, so he’s only working in real estate part-time.  That’s tough enough.  But Michael is working in arguably the worst real estate market in the country — Detroit, Michigan.  If you think parts of California, Arizona, Nevada, and Florida have it bad, let me share a little of Detroit’s market stats: First, the average real estate agent makes $41,000.  That’s not so bad.  But ... Read More »

REALTOR® Websites Reach an All Time Low!

According to the National Association of REALTORS® 2007 Member Profile, a full 60% of all 1.3 million REALTORS® have websites — nearly twice as many as just five years ago. Read the report overview. As I read that statistic, I was truly glad to see our industry moving in the right direction… And then I read another statistic from the same report: “The typical REALTOR® received four inquiries from their Web site accounting for about 3% of their business.” When I read that I was stunned. Truly stunned. With over ... Read More »

2012 State of the Industry Agent Survey

So it’s been a year since we last surveyed our readers and that means it’s that time again.  I want to invite you to participate in this “state of the industry” agent survey. The survey is only two minutes long, and of course I’ll be sharing the results of the survey with my readers and with the National Association of Realtors®, so the more participants we have, the more reliable our data is. In the past we have discovered some remarkable statistics that no one else has, and I suspect ... Read More »

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