Guerilla Training Blog by Matt Jones

Four Mistakes That Cost Agents $264 Million Last Year!

Today, over two-thirds of all Realtors® reported having a website, one in ten reported having a real estate blog, and more than half are using social media.  Sound good, right?  Not so fast. According to the National Association of Realtors® Member profile, the typical Realtor® brought in only four inquiries and did only 3 percent of their business from their website. Since the average agent did only 7 transactions, that means that most agents did statistically no business from their websites, while a few did a lot. Not surprisingly, those ... Read More »

The Most Popular Page on My Real Estate Website

Well I’m excited to announce that the new search feature of the Ultimate Website has been a huge success! Our objective was to give our agents another option — not to replace the IDX search that many offer their visitors, but rather to enhance it. After all, nearly every home search website out there pulls from the same central database using a RETS feed. RETS is an acronym which stands for Real Estate Transaction Standard created to overcome the difficulties presented by the existence of a large number of organizations ... Read More »

Happy Independence Day!

It’s the 4th of July! “For what avail the plough or sail, or land or life, if freedom fail?”  ~Ralph Waldo Emerson “America is much more than a geographical fact. It is a political and moral fact – the first community in which men set out in principle to institutionalize freedom, responsible government, and human equality.” ~Adlai Stevenson “The United States is the only country with a known birthday.” ~James G. Blaine “Liberty means responsibility. That is why most men dread it.” ~George Bernard Shaw “You have to love a ... Read More »

Special Coaching Announcement!

Okay, so you signed up for coaching (or maybe you were thinking about it) and now you have lots of questions:  Questions like, what happens next?  Are you supposed to do something different?  Are we?  When do we get to the part about making more money?  That’s is why you signed up, right?  So let’s get right to it. Before we began to formally offer our business coaching services, whenever an agent licensed our technology, we sent him an email inviting him to be part of an orientation training class ... Read More »

Hey Eeyore! (Part 4a): What Do All Top Agents Have in Common?

In the previous three segments, I’ve shared some basic principles describing in great detail how any agent can survive — no can thrive — during these dark days of real estate.  I’ve given you reasons to be optimistic even though everyone around you is like Eeyore (Winnie the Pooh’s pessimistic friend). Finally, I also shared a some interviews with practicing agents so you could hear it for yourself.  Check out the Audio and Video Training page. I realize that many of you will think, “Yeah, but that’s you and I ... Read More »

The Science of Online Marketing (Part 7)

First I’d like to commend you for sticking with me through the previous six installments.  We’ve covered a lot of ground, and hopefully you’ve been able to take something of value away from each article.  Now we finally come to the end.  We’ve discussed lots of topics, from technology to advertising.  From theory to practical application.  Now it’s time to help you assemble your own online marketing plan and what specific steps you need to take to put your newly formed strategy into action.  So let’s get started. Before jumping ... Read More »

Okay Re/Max… Enough is Enough!

Most of you who are regular readers know that I’m a pretty easy going guy. I don’t get on many rants, and it is pretty hard to ruffle my feathers. That said, if you happen to be one of my readers who is also a Re/Max agent, I want you to know that, in what I am about to write, I have no ill will toward you. To Re/Max? That’s another story. But if you are a Re/Max agent, I actually feel sorry for you because in all likelihood you ... Read More »

Building Your 2011 Business Plan (Part 2)

In my  previous article, I shared with you the importance of having vision as the foundation of building your business plan.  Every real plan has to begin with vision.  Without it, there is no specificity, but only a nebulous general direction and not a quantifiable destination. If you haven’t taken the time to get alone someplace quiet to build your vision for next year, please go back and reread my last article and then take the time for this vital step.  Vision is absolutely critical to your plan.  Now let’s ... Read More »

Alarming New Stat: Agents Now Working for a 26% Split!

I know times are tough, but this one takes the cake.  Many agents today are working for the worst commission split in the history of the real estate business.  What’s even worse is that in many companies, the agents are competing with each other just for the chance to work for nothing!  Here’s how it works. With the failure of most traditional marketing to produce sufficient number of transactions for the average agent to survive, many agents have been forced to move to traditional companies to have enough business.  And ... Read More »

The Ultimate Website — It’s Better than Ever!

The numbers are in for last month and they are better than even we expected! Of course many of you know that our company has long been an innovator in the field of online lead generation for the real estate professionals and was featured by CNN’s Pulse on America program almost a decade ago as, “changing the way real estate is done in America”. Still we’ve continued to perfect the science of online marketing and help agents generate their own business and not be dependent on national aggregators like Zillow, ... Read More »

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