Guerilla Training Blog by Matt Jones

Add Value or Die!

A few weeks ago, the Department of Justice, Anti-trust Division set their cross-hairs on a local MLS. It alleged in the suit that the Columbia, South Carolina Consolidated Multiple Listing Service (CMLS) rules have caused consumers buying or selling homes in the Columbia, S.C. area to pay more for real estate brokerage services. Read full report of lawsuit. We all read articles like this one and it makes us freak out. Is our industry doomed to being taken over by the banks? Are fee for service companies taking over? What ... Read More »

Becoming a Mega-Producer (Part 3 of 7)

How to Get the Most Bang for Your Advertising Buck WHAT’S IN THIS INSTALLMENT? 1.  WHY YOU MUST SOLVE THE LEAD CAPTURE PROBLEM FIRST 2.  HOW YOU CAN KNOW EXACTLY HOW MUCH EVERY LEAD COSTS 3.  HOW YOU CAN KNOW WHICH ADS ARE WORKING AND WHICH AREN’T 4.  THE BEST KEPT SECRET ABOUT FINDING NEW BUYER LEADS 5.  HOW YOU CAN BE CERTAIN YOU’LL NEVER VIOLATE THE “DO NOT CALL” REGULATIONS Imagine what it would be like to be the top buyer agent in your market. What if you got ... Read More »

Hey Eeyore! (Part 3): Are You Kidding Me? Nobody Is That Broke!

The other day I was talking to an agent who said the most ridiculous thing.  Here’s what he told me:  I can’t afford to advertise!  I replied, “Are you kidding me?  During these times you can’t afford not to advertise!”  Now before you send me an email telling me that I’m out of touch, let me be very clear. I believe that about 90% of what agents spend their marketing dollars on these days is totally wasted.  There’s no doubt that there are lots of bad marketing ideas.  That having ... Read More »

NAR Is Just a Little Too Rosy — Do You Agree?

The National Association of Realtors® is busy convincing us that the real estate market has turned a corner and business is looking up for agents all across the country… “Home sales are actually up from this time last year!” they remind us.  “Affordability is at an all time high!” they try on us.  However, the economic indicators suggest a less rosy picture — at least in our immediate future.  Who’s right, who’s wrong, and what are we going to do about it? So it’s that time again. I want to ... Read More »

Which Approach: Price or Traffic?

According to the 2011 National Association of REALTORS® Member Profile there were a total of 1,024,669 Realtors® as of Oct. 31, 2011.  Add to that the other half of the licensed real estate agents who are non-members and you have roughly two million agents who are practicing residential real estate today.  You know what that means? It means that there are potentially about two million different ways to sell a house.  That is a lot.  But the truth is there are really only two: the Price approach and the Traffic ... Read More »

Quick Answer Series: What’s All the Hype about “Short-Sales”?

Lately, it seems you can’t read anything about real estate and not see somebody selling their unique short-sale technique, their book or system on how you can become the “short-sale king” in your area, or their coaching on how to profit from doing short-sales.  It’s become so prevalent now that it seems there is even a Certified Short-Sale Professional (CSP) designation! Don’t get me wrong — I’m all in favor of agents handling short sales for their clients when necessary, and doing so is often a great service to your ... Read More »

Come to the Free Agent Summit!

Let me paint you a picture. It’s late spring in the beautiful mountains of central North Carolina. The temperatures are in the mid-seventies and the air is crisp and clean. Now picture spending two days of relaxation and training. Now imagine that for two full days of seminar training by yours truly, Matt Jones, you don’t spend a dime. Of course you do have to pay for your own travel, and lodging, but the training is totally free! Here is what you’ll learn: Day One will cover my entire second ... Read More »

The Ultimate Listing Presentation (Mastermind Call 1)

The following is the live audio from a FavoriteAgent.com Success Team training call held on November 29, 2011.  We begin with the first installment of The Ultimate Listing Presentation.  Learn this approach and you will be listing every home for 8% or more while selling your clients’ homes in half the time and netting them more money in the process. Listen in and learn how to become the top listing agent in your market. And after you’ve had an opportunity to listen, I also recommend that you check out the ... Read More »

How This First Year Agent Made $80K Working Part Time!

As a broker owner of a real estate firm with over 70 agents, I’m amazed sometimes at how some agents seem to “get it” and some seem to be “ever learning but never able to come to a knowledge of the truth”. Don’t get me wrong, I’m an avid proponent of learning… but let’s think about today’s real estate training for a minute. I have an agent that started with me last September. She had everything going against her: She’s only 27 years old, she was only able to work ... Read More »

Don’t Throw Out the Baby with the Bathwater!

I was talking to a veteran agent the other day who’s seen a lot of changes during his 10-plus years practicing real estate.  Like many of us, he’s been sold program after program and has wasted thousands of dollars on many of the “latest and greatest” ways of solving the age-old problem: finding that next customer. We talked about some of the dumb ideas we’d both tried, from walking neighborhoods handing out expensive fliers and refrigerator magnets, to personal brochures, to fancy newsletters, to various homes magazines… you name it, ... Read More »

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