Fire Your Phone Company!



The other day I was having a conversation with a friend of mine who owns nine real estate offices in Atlanta.  We were talking about eliminating overhead, and he told me that he paid over $6,000 every month on phone bills!  I told him that my brokerage paid zero!  He was floored!  Here’s how I do it.

What is one thing that every single agent has on them at all times?  Their pocket real estate license.. right?  Hardly!  No, it’s the ever-present mobile phone.  We are a culture obsessed with our phones.  Half the TV commercials today are phone companies.  The other half, it seems, are drug companies… I digress.

Yet today, brokerage after brokerage spends hundreds if not thousands of dollars in redundant telephone service.  Your customer must first call the office phone, only to be transferred by the office staff (remember the receptionist I already told you to fire?) to an agent’s mobile phone.  I saw that as a bad idea for several reasons.

First, it was the needless redundancy, costing lots of money.  Second, there were more opportunities for balls to get dropped.  You know what I’m talking about: the messages that were taken incorrectly or maybe never even delivered.  Then of course there was the most important reason of all: the extra hassle to the client.  I decided that we would boldly go where no man had ever dared to go before.  We fired the phone company.

If you visit our office, you won’t find a single office phone on a desk.  No cords everywhere.  No continual maintenance calls to the local phone company.  It’s actually wonderful.  If you call our office from one of our advertisements (in other words, you’re a sales lead), then your call is directed to our call-capture hotline, patched through to the appropriate person’s mobile phone, and seamlessly inserted into our client management application.

If you call our main office line, you are actually calling our Google Voice line and that line will simultaneously ring the mobile phones of all the staff who handle those calls, until either one of them answers, or, if they are all busy, you are directed to our free Google Voice voice mail.  The transcript of the message, as well as a recording, are then forwarded by email to the appropriate staff for followup.  No payroll, and no phone company.

Anyone calling out, calls on their own phone, using Google Voice so as not to give away their actual phone number.  Then when people call them back, they have the option of pre-screening the call, answering, or sending it on to voice mail.  They also have the option of scheduling when they will be available to receive calls.  It’s simple, it’s seamless, and it certainly doesn’t cost us $6,000 a month!

So, in this time of tightening our belts, if you are a broker , or even if you are an agent that spends too much on phone bills, think about firing the phone company.  What could you do with that extra money?  Hey, it’s nice outside today.  I’d rather be piloting my boat along the Intracoastal Waterway.  Hmmmm.  Fresh tuna for lunch.  That’s the ticket.  That’s Max-Bang!

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Matt

I give away about 99% of all my technology and digital training content, completely free of charge, because I want to see other agents have the same kind of success that I've had. But one thing I charge for is my Ultimate Website technology. This is the web technology I created for myself that turned my real estate practice around overnight, and now I license it agents everywhere. But right now it's too popular and is currently waitlisted. Click here to get on the website as soon as possible and I'll notify you as soon as new invitations become available.

Comments 12

  1. author Tweets that mention Max-Bang Series: Fire Your Phone Company! « Blog, Matt. Blog! — Topsy.com posted April 22nd 2010. 5:06 am Reply

    […] This post was mentioned on Twitter by Matt Jones. Matt Jones said: Max-Bang Series: Fire Your Phone Company! – http://tinyurl.com/24rpxeo […]

  2. author Bob Canner posted April 22nd 2010. 12:35 pm Reply

    As a NC Real Estate broker, I have earned free wireless for life,
    plus added a weekly income stream to my business.
    Bob Canner
    1-336-664-0027

  3. author CAROL FERGUSON posted April 22nd 2010. 1:09 pm Reply

    Goggle talk is available as of April 22, 2020? I show response it is not working anymore.

  4. author Nils Rudovics posted April 22nd 2010. 2:17 pm Reply

    Google Voice is not a bad idea. After all it’s free. But it’s transcription accuracy is at best 40%. It can’t even transcribe “Google Voice”. Plus it only sends messages to cell phones in SMS format which means a long voice message will be chopped up into maybe 4 or 5 text messages and not delivered in order. Better option is Phonetag, and at $20/month unlimited, is worth every penny. 99% transcription accuracy, messages to cell phones in multi-media format so delivered in one text. And relying on cell phones for all communications in major cities is risky ‘cuz reception & quality is getting worse. Too many dropped calls. Plus I log on average 6000 minutes a month, not comfortable or reliable with a cell phone. My solution is Nextiva unlimited VOIP at $30/month. With simulring, music on hold, conference calling and live transfer, a totally professional system. Using Nextiva to simultring my cell & home phone & assistant, Phonetag as my sole answering service for all numbers, including calls transferred by my assistant, people literally only have to dial ONE number no matter where I am and I get the message on my cell and via email. And email messages can be printed & filed for record keeping. Yes Phonetag & VOIP add up to $50/mo but it also reduced my cell phone bill by more than that amount, so it effect it too is free. Plus you can port your existing number to Nextiva & disable their voicemail which you cant do with Google Voice. Lastly, by the terms of service agreement, you agree that Google can scan the contents of your messages for keywords so they can better target their marketing. Too “big brotherish” and could violate your duty of confidentiality regarding your clients’ business.

  5. author Karol posted April 22nd 2010. 7:22 pm Reply

    “Intercoastal Waterway” Should be Intracoastal Waterway.

    • author Matt Jones posted April 22nd 2010. 8:04 pm Reply

      You are correct Karol Anderson! I stand corrected. Oh, it’s Carol, by the way! (Just kidding!)

  6. author Brian H. posted April 23rd 2010. 11:25 pm Reply

    Good idea, although another option is MagicJack. http://www.magicjack.com
    $39.95 the first year, then $19.95 per year or $69.95 for 5 years.

  7. author Martin posted April 24th 2010. 4:35 pm Reply

    Good idea, although another option is MagicJack. http://www.magicjack.com
    $39.95 the first year, then $19.95 per year or $69.95 for 5 years.

  8. author George posted April 25th 2010. 4:32 pm Reply

    “Intercoastal Waterway” Should be Intracoastal Waterway.

  9. author Sam posted April 25th 2010. 10:55 pm Reply

    Google Voice is not a bad idea. After all it’s free. But it’s transcription accuracy is at best 40%. It can’t even transcribe “Google Voice”. Plus it only sends messages to cell phones in SMS format which means a long voice message will be chopped up into maybe 4 or 5 text messages and not delivered in order. Better option is Phonetag, and at $20/month unlimited, is worth every penny. 99% transcription accuracy, messages to cell phones in multi-media format so delivered in one text. And relying on cell phones for all communications in major cities is risky ‘cuz reception & quality is getting worse. Too many dropped calls. Plus I log on average 6000 minutes a month, not comfortable or reliable with a cell phone. My solution is Nextiva unlimited VOIP at $30/month. With simulring, music on hold, conference calling and live transfer, a totally professional system. Using Nextiva to simultring my cell & home phone & assistant, Phonetag as my sole answering service for all numbers, including calls transferred by my assistant, people literally only have to dial ONE number no matter where I am and I get the message on my cell and via email. And email messages can be printed & filed for record keeping. Yes Phonetag & VOIP add up to $50/mo but it also reduced my cell phone bill by more than that amount, so it effect it too is free. Plus you can port your existing number to Nextiva & disable their voicemail which you cant do with Google Voice. Lastly, by the terms of service agreement, you agree that Google can scan the contents of your messages for keywords so they can better target their marketing. Too “big brotherish” and could violate your duty of confidentiality regarding your clients’ business.

  10. author Larry posted April 26th 2010. 2:58 am Reply

    Good idea, although another option is MagicJack. http://www.magicjack.com
    $39.95 the first year, then $19.95 per year or $69.95 for 5 years.

  11. author Ian posted April 26th 2010. 5:40 am Reply

    Good idea, although another option is MagicJack. http://www.magicjack.com
    $39.95 the first year, then $19.95 per year or $69.95 for 5 years.

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