Help a FSBO Go Hi-Tech!



I know… FSBOs are the enemy.  Right?  Wrong!  Here is a great little strategy that will make FSBOs love you and many ultimately do business with you.  More importantly, this strategy will set you apart from the crowd of FSBO-haters out there and will help you generate a ton of very low-cost business.

Here is how it works.  Introduce yourself to a FSBO seller and first set him at ease by telling him you are not there to talk him into listing his home.  Reassure him that in many cases sellers are able to successfully sell their own homes and that there is certainly nothing wrong with doing it yourself if you can.

(At this point I must point out that you need to have a call capture hotline or similar IVR technology to use this strategy, but the technology is very inexpensive and will pay for itself in about 2-3 calls each month.  I recommend my Ultimate Website technology, which includes call capture for free.)

Next you offer the seller a truly great service.  You explain to them that many people will drive by the home when shopping and offer to put up a For Sale By Owner sign offering free recorded information and a flier faxed-on-demand.  When drive-by buyers call the hotline, their contact information is captured automatically and forwarded to him by email.  It will also give the shopper the option to press zero to speak to him, the homeowner.

Of course, the FSBO seller will want to know what’s in it for you.  Here is your answer.  Obviously, many of those people will be looking for features that his house doesn’t have.  You will ask him to give those people your name, and to forward you the email with their phone number.  Easy enough.

Then you can call the customer up telling him that your friend who’s selling his home at 123 4th Street gave you his information and asked you to help him.  It will feel like a referral and certainly be a warm call.  Bottom line is you spend less than $50 a month on a hotline, you set up a few signs on great looking FSBOs, and get hundreds of free warm leads a month.

Here is the added bonus.  In a few months when the FSBO seller is unable to sell his own home, you are the one that he has a good working relationship with.  You are the agent that is creatively trying to help him, and you are the natural person for him to turn to.  It just doesn’t get better than that.  That’s Max-Bang!

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Matt

I give away about 99% of all my technology and digital training content, completely free of charge, because I want to see other agents have the same kind of success that I've had. But one thing I charge for is my Ultimate Website technology. This is the web technology I created for myself that turned my real estate practice around overnight, and now I license it agents everywhere. But right now it's too popular and is currently waitlisted. Click here to get on the website as soon as possible and I'll notify you as soon as new invitations become available.

Comments 17

  1. author Kaftrerne posted March 19th 2010. 10:31 am Reply

    I very much love your own way of posting. It’s very attractive. Don’t quit, and also keep penning in all honesty. I find your articles to be simply-put and worth it to follow. I’m impatient looking forward to more of your web content.

    Cheers 😉

  2. author michael krisa posted March 22nd 2010. 9:18 pm Reply

    Matt,

    Love the look of this blog site of yours .. not to mention the quality of information that you are sharing!

    All Good Wishes,
    michael

  3. author Sean Regan posted March 26th 2010. 5:59 pm Reply

    Matt

    Thanks for the blog. This baby is packed with solid, creative paths
    to win-win outcomes!!!

    Sean

    • author Matt Jones posted March 26th 2010. 7:11 pm Reply

      Sean, you are quite welcome. That is exactly the idea… I am tired of all the good stuff having a huge price tag. Tell your friends about this blog and let’s get the word out to the agent community. Thanks for reading and for your kind words.

  4. author uberVU – social comments posted March 31st 2010. 10:25 am Reply

    Social comments and analytics for this post…

    This post was mentioned on Twitter by blogmattblog: Max-Bang Series: Help a FSBO Go Hi-Tech! – http://tinyurl.com/ya89lax

  5. author Delrose Scale posted April 15th 2010. 11:08 pm Reply

    Matt

    Thank you for this blog. It is simple, practical and an easy fit for anyone. Good material . Keep them coming.

    • author Matt Jones posted April 16th 2010. 5:04 am Reply

      Thank you for your kind words and for reading. Please feel free to share it with your friends. Thanks again!

  6. author Anthony posted April 24th 2010. 5:41 pm Reply

    Social comments and analytics for this post…

    This post was mentioned on Twitter by blogmattblog: Max-Bang Series: Help a FSBO Go Hi-Tech! – http://tinyurl.com/ya89lax

  7. author Paul posted April 24th 2010. 6:48 pm Reply

    You are quite welcome. That is exactly the idea… I am tired of all the good stuff having a huge price tag. Tell your friends about this blog and let’s get the word out to the agent community. Thanks for reading and for your kind words.

  8. author Brian posted April 25th 2010. 5:27 am Reply

    Social comments and analytics for this post…

    This post was mentioned on Twitter by blogmattblog: Max-Bang Series: Help a FSBO Go Hi-Tech! – http://tinyurl.com/ya89lax

  9. author Anthony posted April 25th 2010. 10:37 am Reply

    Thank you for your kind words and for reading. Please feel free to share it with your friends. Thanks again!

  10. author Suzanne Pinto posted November 4th 2011. 1:32 pm Reply

    thats really old.

  11. author Alan Endermann posted November 4th 2011. 1:58 pm Reply

    Can we use the LCM IVR you provide? Knowing that with your system you seem to have a set number to forward calls too, etc. can it be adapted?

  12. author Charlene Kennemore posted November 4th 2011. 2:45 pm Reply

    Make a difference in someone’s Life! You never lose when you help others out, & this can be a win/win situation. Giving is the secret of living.

  13. author Ernest Schiavone posted November 4th 2011. 3:10 pm Reply

    thats so old….. Karl Malden was still using CASH !! ha

  14. author Ernest Schiavone posted November 4th 2011. 3:12 pm Reply

    if you have a word-press based website there is a FREE pop_up lead capture system plugin that acts just like the LCM

  15. author Matt Jones posted November 4th 2011. 5:13 pm Reply

    Thanks guys (and gals) for reading and for posting. @Suzanne and Ernest — What’s really old? I’ve been doing this for several years, and I put it in one of my books in 2008, but I have yet to hear another “expert” share it.
    @Alan — Yes, if you are on our LCM Success Team, you get all our technology free of charge, including our LCM phone gateway. Your line/extensions will be unique to you.
    @Ernest — there is not another web-based lead capture gateway that is remotely similar in performance to LCM. Sorry. That is like saying a 1984 Yugo is the same as a 2012 Lexus LS 460. The LCM gateway has a capture rate of 25-35% depending on your setup. Your WP form has less than 1% capture rate. If you have 100 visitors to both, your WP form might capture 1 lead while LCM will capture between 25 and 35. Sorry, but that is not remotely the same.

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