How I Learned a New Trick as an Old Dog
It’s been said that you can’t teach an old dog new tricks. But I say it might be easier to teach an old dog a new trick than to teach a new dog an old trick. What do I mean?
Most of you know that I encourage my readers to contact me. In fact, I publish my phone number and email address and welcome the opportunity to talk with other agents from around the country. It is my favorite part of the job.
Well, last week I was at my desk working when my phone rang and I answered it. On the line was an agent who’d been following my blog for years and had even read several of my books. He was very kind in his comments and I was glad he had enjoyed them.
Then he went on to tell me the purpose of his call. He had been thinking about using our Ultimate Website technology to generate online business for quite some time — several years — but every time he got ready to do it, he had the same nagging thought:
“I am just not technical enough to learn an entirely new way of doing business. I’m sure that internet business is the way of the future but I’ve been doing real estate the same way for twenty plus years and I am comfortable with that. I don’t feel like making the huge time investment to learn an entirely new and highly technical way of doing things.”
He decided to call me and just openly share his reluctance, and I’m glad he did. When I asked him some questions it became apparent that he had made some assumptions about doing internet business that were just not true.
For example, he thought that everything he’d spent years building was out the window if he embraced a new technology-based lead generation approach. In reality, most of the skills he’d spent his entire practice honing were just as important, if not more so, when doing online business.
He also assumed that it would take weeks, if not months, of frustration trying to learn how to work complicated software. Wrong again. I told him that if he could work email, he could work our Ultimate Website. I told him that, although I was sad to say it, many of our agents never even use most of the entire toolbox we give them. They just use the parts they need.
Then I shared with him how I had come to invent the system in the first place. I was a frustrated agent that needed a tool but after looking quite extensively realized it didn’t exist. I needed a way to actually get business from my website. When I couldn’t find it, I had no choice but to build it.
We laughed as I told him about my frustrating trips to Barnes & Noble to buy books like “Building Websites for Dummies”. Slowly I learned just enough to build a system to capture online business and when I did, it changed everything for me.
Soon my practice was exploding and I had to hire other agents to work all the business I was bringing in. As my business grew, I got asked to speak and share my story with other agents and when I did, they wanted me to help them replicate my success.
I reluctantly decided to launch our technology company to do just that. But unlike most technology companies, it would be one agent helping other agents. I hated having to learn all the technical stuff because I am a people person, but I knew what I wanted. Don’t worry, it wasn’t long before I hired geeks to take the initial concept and build on it.
But I insisted that our system would have a 5-minute learning curve or we wouldn’t do it. I also determined to keep our prices affordable, having personally experienced spending over a thousand dollars every month buying leads from House Values (now Market Leader). In other words, I wanted it to be just an agent helping other agents.
After we talked for 10-15 minutes, my new friend was very relieved and decided to go ahead and give my technology a try. I reminded him that his risk was tiny since there was no long term contract, or big activation fee to pay, and that if he had any problems whatsoever he could call me and we’d figure it out. I promised him that our coaching staff would hold his hand getting him up to speed, but that it wouldn’t take us long because it’s that easy.
This morning while out for my morning run, I remembered that somewhere in our conversation he had made the comment that he’d been doing things the same way for years and that you can’t teach an old dog new tricks. It occurred to me that, learning our Ultimate Website system is actually very easy. What’s hard for some new agents is learning all the old skills that many seasoned agents have been using for years.
Unfortunately, I don’t have a system I can sell them to fix that problem. So if you’ve been thinking about moving into the technology revolution and start taking advantage of the huge boom of internet business, why don’t you give my my Ultimate Website a try. You’ll be amazed at just how simple it is, and please don’t hesitate to call me and let me know what you think. I openly publish my direct contact information.