Guerilla Training Blog by Matt Jones

Hey Eeyore! (Part 1): Quit Griping and Do Something!

Okay, let’s all agree that real estate is bad right now.  I think that’s safe to say, considering that the housing market has taken the biggest hit since the great depression over the past few years.  If that is not your experience, God bless you.  You are very fortunate.  But for most of us, real estate just plain sucks right now. Just when it looked like it was about to bottom out, we learn that the mini-recovery is now grinding to a halt and we are looking at a double ... Read More »

Hey Eeyore! (Part 2): Money for Nothing and Clients for Free!

Okay, let’s talk about everyone’s favorite four-letter word: LEAD.  For some reason, we in the real estate profession want to tell ourselves that we are somehow not in the sales business.  That we are above the crassness of selling.  Selling is for those lower on the developmental ladder.  It’s not for professionals like us. Well I’m calling BS!   Of course we are in sales, and it’s great!  The highest paid profession in the world is SALES.  I love sales.  You should love sales.  We should all hold our heads high ... Read More »

Hey Eeyore! (Part 3): Are You Kidding Me? Nobody Is That Broke!

The other day I was talking to an agent who said the most ridiculous thing.  Here’s what he told me:  I can’t afford to advertise!  I replied, “Are you kidding me?  During these times you can’t afford not to advertise!”  Now before you send me an email telling me that I’m out of touch, let me be very clear. I believe that about 90% of what agents spend their marketing dollars on these days is totally wasted.  There’s no doubt that there are lots of bad marketing ideas.  That having ... Read More »

Hey Eeyore! (Part 4a): What Do All Top Agents Have in Common?

In the previous three segments, I’ve shared some basic principles describing in great detail how any agent can survive — no can thrive — during these dark days of real estate.  I’ve given you reasons to be optimistic even though everyone around you is like Eeyore (Winnie the Pooh’s pessimistic friend). Finally, I also shared a some interviews with practicing agents so you could hear it for yourself.  Check out the Audio and Video Training page. I realize that many of you will think, “Yeah, but that’s you and I ... Read More »

My Interview with Ben Gabossi

Hear how Ben Gabossi is generating an overflow of business in one of the worst markets in history. I’m excited to share this short interview with readers. I met Ben Gabossi a few months after he started using my Ultimate Website technology, and I instantly liked him. Ben is a regular agent practicing real estate in the Denver, Colorado area.  But his practice is anything but regular.  Like a lot of markets, Denver is in a slump.  Home sales are mediocre, inventory is high, prices are stagnant, and agents are ... Read More »

Hey Eeyore! (Part 5): A Brand New Practice In Only Three Days

I want you to imagine getting up this morning knowing that you are three days from a completely new real estate practice.  Three days until you can tell the asset manager on that short sale you are working on to go jump in a lake.  Three days and you won’t have to spend hours on the phone to past clients and friends trying to drum up the next transaction. Soon there will be no more loitering around stores, and other public places looking for business.  No more walking neighborhoods handing ... Read More »

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