I’d like to introduce you to the latest tool in our technology arsenal. I call it the Ultimate Website — A Website That Works. But before I tell you the what, I want to first tell you the why. After over ten years, why did we decide to offer a full-featured real estate website? Let me explain it like this.
Imagine it was my mission to get you to save gasoline, and you were driving a big, gas-guzzling SUV. I could tell you all day long that riding a bicycle was the very best way to help you save gas, but the odds of me getting you to sell that SUV and buy and then actually use a bike for your transportation are pretty slim. Right?
But what if I could show you a hybrid SUV? Great gas mileage but not so far removed from your gas-guzzler that you couldn’t make the transition. Now, I want you to think about this: Since 2004 it’s been my mission to help you generate online business. And I’ve tried and tried to get you to use what I use — my LCM and SimpleSite — but that’s like trying to get you to sell the gas-guzzler and start riding a bike.
Then one day I had an idea. I needed to offer a hybrid! So I set out to build the ultimate website — a website that works. Yes, it still focuses on lead capture. Yes, it still has my LCM technology. In fact, it has the next generation of LCM technology. And it has the Pipeline client manager and mobile app as well as the 10 LCM phone gateways.
But here is where it gets exciting. It begins to address all the weaknesses inherent with traditional real estate websites, without departing so far from the traditional website that it makes our agents uncomfortable. It’s like a hybrid SUV. Let me show you what I mean.
As you can see, at first glance it looks pretty traditional. Maybe a little cleaner and a little more customer-centric (borrowing from our SimpleSite design) than the typical real estate website, but traditional looking none-the-less. But then it starts getting really cool.
Semi-blind or With Your Brand
Unlike most websites, the Ultimate Website allows you to toggle on or off the header with your company logo and agent photo and contact information. With either choice you are still in compliance with state real estate laws because your company information is still on the contact page. As you probably know, there is a large body of data that suggests non-branded websites perform better in customer surveys.
Unlike most agent websites, you have a very simple interface that allows you to choose one of 36 color schemes, select any national company logo or upload your own company logo, your own photo and contact information, and turn on or off various pages and functions. You can also put your own content on the individual pages or choose to use the default content.
Studies show that as the number of times a user has to click, or the number of pages he visits increases, the tendency to leave the site also increases. The technical term for that is “abandonment rate”. Our next generation LCM uses the latest lightbox technology to eliminate two of the customer clicks. This allows for an even better capture rate than ever before. But that’s not all.
Not only do you get the latest generation of our LCM, but we now give you several options regarding the function of your LCM gateways. You can now require returning visitors to login again just like our previous generations, or you can have your website completely bypass login for customers who have already registered. That gives the customer a simpler and more hassle-free user experience, while still allowing you to capture them the first time they visit.
Your Own Blog
We all know that one of the best ways to get free traffic to our websites is to have fresh content. That is one reason why blogging is so important. Another is that posting high quality, relevant content on your blog, sets you apart as an “expert” without having to blow your own horn. But here’s the problem:
Most of us start blogging with the best of intentions, but we tend to give it up quickly because it is simply too time consuming, or we get “writer’s block” and can’t think of anything to post. The Ultimate Website has you covered on both accounts. First, we designed the blog so that posting your content only takes a few seconds — a far cry from how long it takes on most of the popular blog platforms.
Second, we made it so that you can have a current and always updated blog, and never touch it. Our sister company, NewsGeni.us, is the largest online source for real estate news and best practices articles in the industry. Partnering with NewsGeni.us, we developed a unique way to automatically post consumer real estate news directly to your blog for you, every day or two.
Of course, you can still edit or delete any of those articles as you wish, but we’ve taken care of the heavy lifting for you, allowing you to spend your time on what you do best — selling real estate. You can even turn off the blog page if you don’t want your customers to see it, and we will still continue to add content that will help with your search engine rankings. How cool is that?!
One thing that will set you apart from the other agents in your market and make you the “expert” on the local real estate market is your command of the market statistics and your ability to communicate those stats to your customers. The Ultimate Website makes that easy.
Simply go to your admin page, and answer a few simple questions with information you can pull up from your own MLS and you have an incredible resource available for your clients. You simply pull up the number of sales and the number of active listings, along with the average sale price and average listing price for each customizable price tier, and our technology makes all the behind-the-scenes calculations to make you look like a genius.
You have average days on market and absorption for every price tier as well as average markdown, average discount, and price trend. You do very little research and the website makes you look like the sharpest agent in town! I know that I’ve been posting this data on my Facebook page and every time I do, I get a flood of “Likes” and comments. Again, how cool is that?!
I wanted to add one more thing — sort of the icing on the cake, if you will. I wanted to include a way to get your technology paid for you for free. So I included a mortgage page which you can allow your favorite lender to sponsor. You have the ability to upload the lender’s logo, photo and their contact information.
Most mortgage loan officers are looking for sponsorship opportunities to connect with real estate agents and they are looking for leads. This gives them both! And it also has mortgage content that you can edit and two calculators: “How much house can I afford?” and a “Payment Calculator”. Partnering with a loan officer is the ultimate win-win: your partner gets leads and exposure and you get somebody to pay for your technology.
So you think all those killer features are cool? Then you’ll love this. Go to any of your pages — your market stats, a blog post, or wherever — and click the Facebook “Share” button and you just posted it to your Facebook page. And, when your clients read an article they like and “Share” it, it posts to their page.
Talk about a cool way to stay in touch with your sphere of influence while building credibility and traffic to your website! And it works the same with Twitter too. What a great way to leverage the power of the two biggest social networks without having to do anything special.
What if you set aside half an hour each month to update your market stats? When you’re done, you simply click the Facebook and Twitter buttons and instantly share the updated info on your social media. Within minutes you have a flood of interested people coming to your website for free, and you get to capture them with your LCM. That’s exactly what I do.
Better yet, they are coming to you, the market expert, instead of you calling them up begging them for business. It is a complete change of posture — they’re coming to you instead of you going to them. That alone is priceless. And speaking of priceless…
Super Low Price
This brand new, powerful, state-of-the-art website along with our entire LCM suite of technologies can be yours for less than a cup of Starbucks a day! You’ll not only have the website that everyone in your office is talking about, but you’ll set yourself apart to your customers as being the foremost market expert always having up-to-the minute real estate news, and market statistics!
And for a limited time we are allowing our current LCM users to add our new website to their existing LCM account and only pay a small “upgrade” fee instead of having to license a new technology package. But if you are thinking of upgrading, do it quickly because this window will close very soon and then you’ll have to buy the new package at the higher price.