Proven Strategies

chrisBy Chris Jones

There’s lots of marketing advice out there for agents. Most of it boils down to “do what everyone else is doing”. Here’s a typical strategy you might find in a book: Cold call expireds for 4 hours. Typical results might be 1 lukewarm lead, or no leads at all.

A typical strategy you might find online: buy leads from Zillow. It costs you $1,000+ per month. You share the leads with other agents, and now you’re tired and frustrated.

But you don’t have to do what everyone else is doing. There are better strategies.

We test new lead generation ideas CONSTANTLY, and we take the most effective strategies and turn them into step-by-step guides so that you can follow along and duplicate our results.

These strategies are simple and free, but deadly effective. If you’re tired of agent “group think”, and you’re ready to try something different, give these strategies a whirl. If you struggle, let us know and we’ll try to help.

We publish a new strategy about once a month. Click here to be notified when we do.


View Our Best Strategies

craigslist-killer

The truth is, it is relatively easy to capture 2-3 inbound buyer or seller leads from Craigslist every day, if you know what you’re doing. We teach you how to write the ads and the tools you will need to duplicate a campaign that generated 69 leads over the last month.

zillowjacking

Zillow has become a giant in the real estate tech space. But what if you could leverage the massive real estate traffic that Zillow gets and generate 13 leads in a week without spending a dime? Well, you can and this guide will show you how to use free tools and 5 minutes to generate a steady stream of leads.

ulp

List to last is the old saying in this business.  Learn the method behind how we listed 114 homes in a single year and all at 8% (or more!) commission.

Blog

The Evolution of Real Estate (Part 2)

Before we launch into this segment, let’s recap the last installment. In it I was discussing how in the 1960s and 70s, our industry was in a Broker-centric Era. The brokers had all the...

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The Evolution of Real Estate (Part 1)

When CNN’s Pulse on America program featured us two years ago, they were investigating an interesting phenomenon in our industry. It seems that today there are two real estate worlds...

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Oh No! The Sky is Falling!

“Goosey Lucy said that Ducky Lucky said that Henny Penny said the sky is falling.” From reading and listening to the media you can’t help but think of Chicken Little. Okay, well...

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Learning from Failure: Lesson Four.

As I’m sure you know, it is difficult to operate a business in today’s economic climate. It is more difficult to operate a start-up business, particularly a restaurant. That’s...

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Learning from Failure: Lesson Three.

Ok. I closed the restaurant– well, it’s more like I am in the seemingly eternal process of closing the restaurant. I can tell you one lesson: It’s a lot easier to start...

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Learning from Failure: Lesson Two.

In the last installment, I compared the restaurant manufacturing operation with real estate. In this installment, we’ll look at a restaurant as a sales organization. While the back of the...

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Learning from Failure: Lesson One.

So I closed the restaurant after a year. We had grown sales about 20% over the year and were continuing to grow in sales and margin every month, while controlling costs and growing margin, but we...

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Learning from Failure: Intro

Well, I finally did it. I decided to close my restaurant after a year of hard work, a lot of struggles, and even more soul searching. Over a hundred thousand dollars invested in trying to...

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Becoming a Mega-Producer (Part 7 of 7)

Putting it All Together WHAT’S IN THIS INSTALLMENT? 1. THE TECHNOLOGY ELEMENT 2. THE HUMAN ELEMENT In the previous installments we’ve discussed all the various elements or components...

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Becoming a Mega-Producer (Part 6 of 7)

Leveraging by Team Building WHAT’S IN THIS INSTALLMENT? 1. THE DIFFERENT TEAM MODELS 2. THE LEVERAGE TEAM 3. MOVING TO MANAGEMENT In the previous installments, I’ve discussed many...

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Becoming a Mega-Producer (Part 5 of 7)

Prospecting — Turning Leads into Closed Deals WHAT’S IN THIS INSTALLMENT? 1. THE ANATOMY OF AN INTERNET LEAD 2. PROSPECTING AND THE REAL ESTATE BUYING CYCLE 3. PROSPECTING: WHAT TO DO...

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Becoming a Mega-Producer (Part 4 of 7)

The Secret to Success with Internet Leads WHAT’S IN THIS INSTALLMENT? 1. THE TRUTH ABOUT INTERNET LEADS 2. UNDERSTANDING THE REAL ESTATE BUYING CYCLE 3. A SIMPLE AND POWERFUL ILLUSTRATION...

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