Guerilla Training Blog by Matt Jones

Tags Archives


You are currently viewing all posts tagged with advertising ideas

Advertising 101 (Part 7)

In this final installment I’m going to give you the key that will make you money: knowing how to test your results.  If you can’t test and measure your results, you can never make an intelligent and informed decision about various advertising ideas that come your way. In the 1980s when Lee Iacocca was CEO of Chrysler Corporation, he was asked about the millions of dollars that the company spent every year on advertising.  He said that he was convinced that half the money they spent on advertising was wasted. ... Read More »

Advertising 101 (Part 5)

In the last part we covered developing your advertising budget and then translating it to a budget per lead.  Now I’ll show you how to calculate your cost per lead.  After you have your budget per lead and your cost per lead, it is easy to see which ideas are good and which ones are… well, not so good. Cost per lead.  When I teach this in a classroom setting, I am often amazed at just how many smart and experienced agents totally miss this concept.  Funny thing is that ... Read More »

Advertising 101 (Part 1)

If there is one thing I’ve noticed in this business, it’s that we Realtors®, as a group, are terrible at advertising. Not terrible in the sense that we don’t advertise, but just terrible at actually doing it. We make dumb advertising choices, we write bad ad copy, we advertise for the wrong reasons, and we have an extraordinarily poor rate of return on our marketing dollars. We mean well, don’t get me wrong, but we are just bad at it. And so we continue to waste enormous amounts of money ... Read More »

Advertising Made Easy (Mastermind Call)

The following video is the live audio from a FavoriteAgent.com recorded training call held on October 27, 2011.  In it I am teaching our LCM Success Team on the subject of Advertising, beginning with determining your budget per lead, calculating your cost per lead, and finally evaluating various advertising ideas. Listen in and take the guess work out of your advertising expenditures. After you’ve had an opportunity to listen to the training call, I also recommend that you check out the following additional articles for your review on the same ... Read More »

This is a unique website which will require a more modern browser to work! Please upgrade today!