Guerilla Training Blog by Matt Jones

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Zillow: Checkmate!

Brad Inman says “Checkmate!” Yesterday Brad Inman, real estate industry pioneer and founder of Inman News, commented on the Zillow (NASDAQ: Z) acquisition of chief rival Trulia (NYSE: TRLA) in an early morning press release: “In my view, this is checkmate. Soon, Zillow will control the chessboard, like Amazon does the publishing industry. The only meaningful consumer destination, Amazon, after many savvy moves, now controls pricing, merchandising, the data and the market. Soon, Zillow will control the pricing, the listings, the merchandizing and, for sure, the consumer.” That is a ... Read More »

Two Reasons Agents Fail

After a decade of training, coaching, and managing agents I’ve seen hundreds of agents leave the business broke.  Sadly, many of them could have been — and should have been — successful had they done just a couple of things differently. The fact is our industry turns over a third of its practitioners every single year.  In other words, one out of three agents in business today, will be out of business a year from now.  Try and think of another industry with that kind of failure rate. The sad ... Read More »

Bonus Podcast: Gary Thompson Interview

Podcast interview reveals how one agent and broker transformed his business during one of the toughest economic times in recent history.  Listen in as Gary Thompson shares how he was able to crack the code and now does about 80% of his business from the largest of all sources today — the internet. Gary isn’t new to real estate. In fact, he got his real estate license in 1978 but had put real estate on the back burner for years as he focused on his computer consulting business. Until recently, ... Read More »

Advertising Made Easy

Let’s face it — we all know that much of what we spend our marketing dollars on is a complete waste of money.  And what’s worse is our advertising amounts to the single biggest expense we have as agents — as much as 20% of GCI or gross commission income!  That means if you gross $100,000 a year in commissions, you are likely spending up to $20,000 a year in advertising. With that much money being committed to marketing, spending it wisely is very important.  But how can we know ... Read More »

Becoming a Mega-Producer (Part 2 of 7)

First You Need a Plan WHAT’S IN THIS INSTALLMENT? 1.  WHAT DO ALL MEGA-PRODUCERS HAVE IN COMMON? 2.  STEP ONE: IT ALL STARTS WITH VISION 4.  STEP TWO: REVERSE ENGINEER YOUR SUCCESS WHAT DO ALL MEGA-PRODUCERS HAVE IN COMMON? Okay, so you want to become a mega-producer. That is the most important step — just making up your mind! But how are you going to do it? You have to have a plan. In fact, I don’t know of a single mega-producer who doesn’t have a well thought out business ... Read More »

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