The numbers are in and sales of existing homes fell 1.8% from July 2014 to a seasonally adjusted annual rate of 5.05 million in August, according to National Association of Realtors data released yesterday. Forecast for September is 4.88 million or another drop of 3.5%. At the same time, sales were down 5.3% from a […]
Most of you know that I am a number guy. I love numbers because numbers don’t lie. You can always count on them to give you accurate information. You also know that I am constantly preaching that you should know your marketing numbers, your budget per lead, and your cost per lead. Some of you […]
Now it’s time to actually write our ad. Before you dismiss this step as not important, I would like to ask you a question: If the actual ad copy were not critically important, why is there an entire industry whose job is writing ad copy? You can have a great product or service, a great […]
Okay, so now that we know who our customers are, what they are looking for, and what motivates them to respond to our advertisements, we’re almost ready to talk about the advertisements themselves. But first we need to cover developing our advertising budget, and put in place some “rules” that make sure that we stay […]
Before we dive into the specifics of writing the perfect advertisement, I need to ask you a question. What is the purpose of the ad? If you don’t know what you are trying to accomplish with the ad, how will you know if you accomplished it or not? Before answering those questions, let’s first consider […]
The following video is the live audio from a FavoriteAgent.com recorded training call held on October 27, 2011. In it I am teaching our LCM Success Team on the subject of Advertising, beginning with determining your budget per lead, calculating your cost per lead, and finally evaluating various advertising ideas. Listen in and take the […]
