Design

The Anatomy of a Sale

Most of you know that I am a number guy.  I love numbers because numbers don’t lie.  You can always count on them to give you accurate information.  You also know that I am constantly preaching that you should know your marketing numbers, your budget per lead, and your cost per lead.  Some of you […]

The Secret to Stopping the Slinky Effect

What would you do if you had no active clients and you needed to generate some income?  Many of us have experienced that before — hectically finishing up with a flurry of deals, depositing the last commission check and then waking up the next morning “unemployed”. For many of us that means dusting off the […]

Advertising 101 (Part 1)

If there is one thing I’ve noticed in this business, it’s that we Realtors®, as a group, are terrible at advertising. Not terrible in the sense that we don’t advertise, but just terrible at actually doing it. We make dumb advertising choices, we write bad ad copy, we advertise for the wrong reasons, and we […]