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A New Twist on Sphere of Influence Marketing

When I was a new agent, one of the first marketing ideas I tried was “sphere of influence”, or “SOI” marketing.  If you are not familiar with the term, it is marketing to your personal network — those people who know you, like you, and would do business with you or would refer business to […]

The Ultimate Blog

Let’s face it: Blogging is like flossing… Everyone knows they need to do it and yet nobody does it.  I remember going to a seminar or training class and listening as some blogging guru got me all excited about starting my own blog and so I decided I would bite the bullet and start my […]

Surving Your Serengeti — the Interview

Many of you already know my good friend Stefan Swanepoel.  Although he is an industry icon and visionary, because our industry attracts hundreds of thousands of new agents each year, some of you may not be familiar with him.  For those of you who don’t allow me this introduction. Stefan’s professional career has focused on […]