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Don’t Look Now But You May Be Out of a Job

Don’t Look Now But You May Be Out of a Job

Have you been paying attention to what’s going on in the real estate industry lately? Mergers and acquisitions abound. Hardly a week goes by without us hearing about another major M&A event. Think about some of the major acquisitions in just the last few years. Move Inc. (operator of Realtor.com) bought ListHub, Point2’s syndication business, […]

WWGD — What Would Gary Do?

One of our new Ultimate Website clients is Chicago Realtor® Gary, H. of One Stop Realty Shop. Gary recently emailed our coaching staff and said, “… I have two campaigns set up which led to two appointments, one a listing and one a sale…” That’s awesome considering he just started! But I really loved his […]

Tony’s Deal

Today I was away from my desk and I missed a call from an agent named Tony who lives in Clearwater, Florida. I didn’t get his permission to share his last name so we’ll just call him Tony C. Tony said he’d been reading my blog and receiving my daily emails for quite a while […]

Advertising 101 (Part 7)

In this final installment I’m going to give you the key that will make you money: knowing how to test your results.  If you can’t test and measure your results, you can never make an intelligent and informed decision about various advertising ideas that come your way. In the 1980s when Lee Iacocca was CEO […]

Advertising 101 (Part 6)

Now it’s time to actually write our ad.  Before you dismiss this step as not important,  I would like to ask you a question: If the actual ad copy were not critically important, why is there an entire industry whose job is writing ad copy? You can have a great product or service, a great […]

Becoming a Mega-Producer (Part 1 of 7)

It All Starts With Lots of Buyer Leads — How Do I Get Them? WHAT’S IN THIS INSTALLMENT? 1.  BECOMING THE TOP BUYER AGENT IN YOUR MARKET 2.  WHAT’S IN IT FOR ME? 3.  IT ALL STARTS WITH MAKING YOUR OWN LEADS! LOTS OF LEADS! 4.  HOW A LEAD CAPTURE GATEWAY DIFFERS FROM A WEBSITE […]