Guerilla Training Blog by Matt Jones

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Whatever Happened to Five Star Service?

Five-Star Service.  When is the last time you experienced service that was truly five-star? Has it been a while? I don’t know about you, but it’s been ages since I have. In fact, I recently had an experience that was a tipping point. It was, in a manner of speaking, sort of a last straw for me. Let me share it with you. I’ve been an Amazon shopper from the beginning. I love being able to shop whenever I want and get my stuff delivered right to my door.  Amazon ... Read More »

Don’t Look Now But You May Be Out of a Job

Have you been paying attention to what’s going on in the real estate industry lately? Mergers and acquisitions abound. Hardly a week goes by without us hearing about another major M&A event. Think about some of the major acquisitions in just the last few years. Move Inc. (operator of Realtor.com) bought ListHub, Point2’s syndication business, and picked up several smaller players like Doorsteps, SocialBios, Relocation.com, FiveStreet and TigerLead Zillow acquired Postlets, HotPads, StreetEasy, Retsly, Mortech, Buyfolio and RentJuice Trulia purchased Market Leader and ActiveRain Nationstar acquired Real Estate Digital Cozy ... Read More »

The Ultimate Website — It’s Better than Ever!

The numbers are in for last month and they are better than even we expected! Of course many of you know that our company has long been an innovator in the field of online lead generation for the real estate professionals and was featured by CNN’s Pulse on America program almost a decade ago as, “changing the way real estate is done in America”. Still we’ve continued to perfect the science of online marketing and help agents generate their own business and not be dependent on national aggregators like Zillow, ... Read More »

WWGD — What Would Gary Do?

One of our new Ultimate Website clients is Chicago Realtor® Gary, H. of One Stop Realty Shop. Gary recently emailed our coaching staff and said, “… I have two campaigns set up which led to two appointments, one a listing and one a sale…” That’s awesome considering he just started! But I really loved his attitude. He went on to say, “…You’ve been doing this for some time whereas I haven’t . Your wheel works and I’m wanting to duplicate what works… Great system!” Thanks, Gary. You see, Gary has ... Read More »

Tony’s Deal

Today I was away from my desk and I missed a call from an agent named Tony who lives in Clearwater, Florida. I didn’t get his permission to share his last name so we’ll just call him Tony C. Tony said he’d been reading my blog and receiving my daily emails for quite a while and he was ready to try out my Ultimate Website. But he had a question first. “How much does it cost?” (After sharing this with my staff I was told we get that question a ... Read More »

Federal Judge Ponders Legitimacy of RE/MAX Trademarks!

Real estate giant, RE/MAX is in jeopardy of losing two of their trademarks as a result of bully tactics that have backfired on them.  I’ll bet they didn’t see that coming! Many of you have been following the real-life David and Goliath story of RE/MAX attacking me and my company for allegedly infringing on their trademark.  How did I supposedly infringe on their mark?  By using the colors red-over-white-over-blue in my yard sign design. This saga has been ongoing since 2010, but in case you’re just now hearing about it ... Read More »

Advertising 101 (Part 7)

In this final installment I’m going to give you the key that will make you money: knowing how to test your results.  If you can’t test and measure your results, you can never make an intelligent and informed decision about various advertising ideas that come your way. In the 1980s when Lee Iacocca was CEO of Chrysler Corporation, he was asked about the millions of dollars that the company spent every year on advertising.  He said that he was convinced that half the money they spent on advertising was wasted. ... Read More »

Advertising 101 (Part 6)

Now it’s time to actually write our ad.  Before you dismiss this step as not important,  I would like to ask you a question: If the actual ad copy were not critically important, why is there an entire industry whose job is writing ad copy? You can have a great product or service, a great advertising budget, and even a great method of capturing the leads, but if nobody responds to your ad, you have nothing.  Well nothing but a lot of expenses. Your ad copy is probably the most ... Read More »

Becoming a Mega-Producer (Part 1 of 7)

It All Starts With Lots of Buyer Leads — How Do I Get Them? WHAT’S IN THIS INSTALLMENT? 1.  BECOMING THE TOP BUYER AGENT IN YOUR MARKET 2.  WHAT’S IN IT FOR ME? 3.  IT ALL STARTS WITH MAKING YOUR OWN LEADS! LOTS OF LEADS! 4.  HOW A LEAD CAPTURE GATEWAY DIFFERS FROM A WEBSITE WHAT DOES IT TAKE TO BECOME THE TOP BUYER AGENT IN YOUR MARKET? What a great question! If you’ve ever asked yourself that question, you’re already on your way. You’ve shown that you’re interested in ... Read More »

The Ultimate Listing Presentation (Part 1 of 6)

It All Starts With Lots of Seller Leads — How Do I Get Them? WHAT’S IN THIS ARTICLE? 1. BECOMING THE TOP LISTING AGENT IN YOUR MARKET 2. THE MOST IMPORTANT PIECE OF THE LISTING PUZZLE 3. HOW YOU CAN GET HUNDREDS OF LISTING CLIENTS TO COME TO YOU EVERY MONTH 4. HOW LEAD CAPTURE TECHNOLOGY DIFFERS FROM A WEBSITE WHAT DOES IT TAKE TO BECOME THE TOP LISTING AGENT IN YOUR MARKET? What a great question! If you’ve ever asked yourself that question, you’re already on your way! You’ve ... Read More »

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