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OMG! What a Great Idea!

Yesterday I spoke on the phone to a very impressive agent named Flora A. I’ve withheld her last name because I don’t have her permission to share it. Flora practices real estate in the San Jose, California market and as a listing agent she was very interested in learning more about my listing approach. She […]

Beating the Winter Blahs…

I received an email from one of my readers and long time LCM and Ultimate Website users that I wanted to share with you. His name is Butch Rumenapp and he’s the broker owner of an Exit Realty office in Marine City, Michigan. I have to say that of the many emails I received this […]

Little Ditty About Tom and Marian…

I was working at my desk last night around seven when my phone rang. It showed to be a Missouri number and I thought it might be an agent needing help so I answered. I met the wife of a husband and wife real estate team. Marian. Tom and Marian work for a local franchise […]

Tony’s Deal

Today I was away from my desk and I missed a call from an agent named Tony who lives in Clearwater, Florida. I didn’t get his permission to share his last name so we’ll just call him Tony C. Tony said he’d been reading my blog and receiving my daily emails for quite a while […]

Yes, I Am Optimistic… And Here’s Why

Let’s face it: Our nation is in a very tough place, economically.  We have mounting debt, ever increasing taxes, less and less people paying into the system and more and more people taking money from the government. Today’s bad news was that Industrial Production is down for October.  The labor participation rate (the percentage of […]

She’s Just Not That Into You!

Have you ever received a phone call from an ad or yard sign and the call went something like this: You: Good morning! This is Matt with FavoriteAgent Realty. How can I help you this fine morning? Caller: Yes, I was calling about the house on 4th Street. Can you tell me how much it […]

A Huge Craigslist Opportunity!

It is not often when changes in major destination websites create real opportunities but the most recent change on Craigslist has created a huge one to anyone using our LCM technology or Ultimate Website.  Check this out! Over the last couple of weeks Craigslist has changed their site to prevent HTML “<a> tags” or clickable […]

Advertising 101 (Part 7)

In this final installment I’m going to give you the key that will make you money: knowing how to test your results.  If you can’t test and measure your results, you can never make an intelligent and informed decision about various advertising ideas that come your way. In the 1980s when Lee Iacocca was CEO […]

Advertising 101 (Part 6)

Now it’s time to actually write our ad.  Before you dismiss this step as not important,  I would like to ask you a question: If the actual ad copy were not critically important, why is there an entire industry whose job is writing ad copy? You can have a great product or service, a great […]

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