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The Science of Online Marketing (Part 2)
Let’s talk for a minute about science. After all, I’ve made the assertion that there was a science to online lead capture. So with my having made such an assertion, it is reasonable for you to expect me to back it up. What do I mean by “the science of lead capture”? In the introductory article I defined science as a branch of knowledge or study dealing with a body of facts or truths systematically arranged and showing the operation of general laws: e.g., the science of online lead capture. ... Read More »
The Science of Online Marketing (Part 1)
In June 2002 I got my real estate license and embarked on a brand new career — selling houses! I was excited. I studied everything I could find. I took classes. I read dozens of books on real estate practice. I couldn’t wait… and then nothing happened. Don’t get me wrong — I did all the things that all the experts said I should do, but my results were very limited at best. After three months (and about 70% of my savings) I realized I was in trouble. As much ... Read More »
The Ultimate Listing Presentation (Part 1 of 6)
It All Starts With Lots of Seller Leads — How Do I Get Them? WHAT’S IN THIS ARTICLE? 1. BECOMING THE TOP LISTING AGENT IN YOUR MARKET 2. THE MOST IMPORTANT PIECE OF THE LISTING PUZZLE 3. HOW YOU CAN GET HUNDREDS OF LISTING CLIENTS TO COME TO YOU EVERY MONTH 4. HOW LEAD CAPTURE TECHNOLOGY DIFFERS FROM A WEBSITE WHAT DOES IT TAKE TO BECOME THE TOP LISTING AGENT IN YOUR MARKET? What a great question! If you’ve ever asked yourself that question, you’re already on your way! You’ve ... Read More »