Guerilla Training Blog by Matt Jones

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The Most Popular Page on My Real Estate Website

Well I’m excited to announce that the new search feature of the Ultimate Website has been a huge success! Our objective was to give our agents another option — not to replace the IDX search that many offer their visitors, but rather to enhance it. After all, nearly every home search website out there pulls from the same central database using a RETS feed. RETS is an acronym which stands for Real Estate Transaction Standard created to overcome the difficulties presented by the existence of a large number of organizations ... Read More »

The Ultimate Blog

Let’s face it: Blogging is like flossing… Everyone knows they need to do it and yet nobody does it.  I remember going to a seminar or training class and listening as some blogging guru got me all excited about starting my own blog and so I decided I would bite the bullet and start my own blog. While I waited for my blog website to be built I imagined filling it with all of the real estate wisdom that so unceasingly flows from my vast wells of experience (sarcasm).  I ... Read More »

A Happy New Year Voice Mail from Gary H.

I received this phone message over the holidays and wanted to share it with you, my readers. Gary has been with us for some time now and so he’s had time to really see what the LCM and Ultimate Website can do for your marketing. I thought some of you might like to hear right from him… straight from the horse’s mouth, so to speak. I’ve bleeped out his last name to protect his identity because I’ve not asked his permission to share the voice mail with 30,000 readers. Happy ... Read More »

WWGD — What Would Gary Do?

One of our new Ultimate Website clients is Chicago Realtor® Gary, H. of One Stop Realty Shop. Gary recently emailed our coaching staff and said, “… I have two campaigns set up which led to two appointments, one a listing and one a sale…” That’s awesome considering he just started! But I really loved his attitude. He went on to say, “…You’ve been doing this for some time whereas I haven’t . Your wheel works and I’m wanting to duplicate what works… Great system!” Thanks, Gary. You see, Gary has ... Read More »

Tony’s Deal

Today I was away from my desk and I missed a call from an agent named Tony who lives in Clearwater, Florida. I didn’t get his permission to share his last name so we’ll just call him Tony C. Tony said he’d been reading my blog and receiving my daily emails for quite a while and he was ready to try out my Ultimate Website. But he had a question first. “How much does it cost?” (After sharing this with my staff I was told we get that question a ... Read More »

Advertising 101 (Part 7)

In this final installment I’m going to give you the key that will make you money: knowing how to test your results.  If you can’t test and measure your results, you can never make an intelligent and informed decision about various advertising ideas that come your way. In the 1980s when Lee Iacocca was CEO of Chrysler Corporation, he was asked about the millions of dollars that the company spent every year on advertising.  He said that he was convinced that half the money they spent on advertising was wasted. ... Read More »

Advertising 101 (Part 6)

Now it’s time to actually write our ad.  Before you dismiss this step as not important,  I would like to ask you a question: If the actual ad copy were not critically important, why is there an entire industry whose job is writing ad copy? You can have a great product or service, a great advertising budget, and even a great method of capturing the leads, but if nobody responds to your ad, you have nothing.  Well nothing but a lot of expenses. Your ad copy is probably the most ... Read More »

The Real Estate Buying Cycle (Mastermind Call)

Probably the most important topic when it comes to converting internet business, the following video is the live audio from a FavoriteAgent.com recorded training call held on November 8, 2011.  In it I am teaching our LCM Success Team on the real estate buying cycle and how understanding it will help you to master the art of working with internet customers. Listen in and learn some techniques to use during each of the phases of the buying cycle. After you’ve had an opportunity to listen to the training call, I ... Read More »

Surving Your Serengeti — the Interview

Many of you already know my good friend Stefan Swanepoel.  Although he is an industry icon and visionary, because our industry attracts hundreds of thousands of new agents each year, some of you may not be familiar with him.  For those of you who don’t allow me this introduction. Stefan’s professional career has focused on identifying trends and changes in the real estate industry and is widely recognized as the leading visionary in this field. He has penned over 19 books, reports and whitepapers, over 1,000 published articles and given ... Read More »

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