Guerilla Training Blog by Matt Jones

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Give Yourself a Raise!

When is the last time you had a pay raise? If you’re like most agents it’s been a while.  I was talking to an agent just the other day and we were discussing increasing our incomes and this agent seemed to be thinking about her income being something out of her control.  Here is what I mean. If you ask most agents what they would need to do to make more money, they will almost universally give you the same answer — sell more houses.  In other words, increase the ... Read More »

OMG! What a Great Idea!

Yesterday I spoke on the phone to a very impressive agent named Flora A. I’ve withheld her last name because I don’t have her permission to share it. Flora practices real estate in the San Jose, California market and as a listing agent she was very interested in learning more about my listing approach. She is a long-time reader and has followed my blog and was asking me some questions about my 8% listing presentation and wanted my recommendation on which of my books might help her. I mentioned two: ... Read More »

Business Plan 2014 (Part 2)

In part one, I shared with you the importance of having vision as the foundation of building your business plan.  Every real plan has to begin with vision.  Without it, there is no specificity, but only a nebulous general direction and not a quantifiable destination. If you haven’t taken the time to get alone someplace quiet to build your vision for next year, please go back and reread part one and then take the time for this vital step.  Vision is absolutely critical to your plan.  Now let’s talk about ... Read More »

Business Plan 2014 (Part 1)

There is an ancient proverb that says failures don’t plan to fail; they simply fail to plan.  Sadly, today many agents have thrown in the towel after investing months or even years learning this business.  Many have had to leave a business they love because they failed to prepare properly. It’s been said, “A goal without a plan is just a pipe dream.”  I’ve met hundreds of agents who had a goal of business success, generally, but were absolutely without a clue as to how they would get there.  How ... Read More »

She’s Just Not That Into You!

Have you ever received a phone call from an ad or yard sign and the call went something like this: You: Good morning! This is Matt with FavoriteAgent Realty. How can I help you this fine morning? Caller: Yes, I was calling about the house on 4th Street. Can you tell me how much it costs? You: Sure, I’d be happy to. (fumbling around frantically, trying to stop the car to look it up) Let me check for you. (dead air, customer impatience is palpable) OH, here it is… it’s ... Read More »

The Ultimate Listing Presentation (Mastermind Call 2)

The following is the live audio from a FavoriteAgent.com Success Team training call held on December 6, 2011.  This is the second installment of The Ultimate Listing Presentation.  Learn this approach and you will be listing every home for 8% or more while selling your clients’ homes in half the time and netting them more money in the process. Listen in and learn how to become the top listing agent in your market. And after you’ve had an opportunity to listen, I also recommend that you check out the following ... Read More »

The Ultimate Listing Presentation (Mastermind Call 1)

The following is the live audio from a FavoriteAgent.com Success Team training call held on November 29, 2011.  We begin with the first installment of The Ultimate Listing Presentation.  Learn this approach and you will be listing every home for 8% or more while selling your clients’ homes in half the time and netting them more money in the process. Listen in and learn how to become the top listing agent in your market. And after you’ve had an opportunity to listen, I also recommend that you check out the ... Read More »

Becoming a Mega-Producer (Part 2 of 7)

First You Need a Plan WHAT’S IN THIS INSTALLMENT? 1.  WHAT DO ALL MEGA-PRODUCERS HAVE IN COMMON? 2.  STEP ONE: IT ALL STARTS WITH VISION 4.  STEP TWO: REVERSE ENGINEER YOUR SUCCESS WHAT DO ALL MEGA-PRODUCERS HAVE IN COMMON? Okay, so you want to become a mega-producer. That is the most important step — just making up your mind! But how are you going to do it? You have to have a plan. In fact, I don’t know of a single mega-producer who doesn’t have a well thought out business ... Read More »

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