Guerilla Training Blog by Matt Jones

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Is Your Business Down 15% Since July?

The numbers are in and sales of existing homes fell 1.8% from July 2014 to a seasonally adjusted annual rate of 5.05 million in August, according to National Association of Realtors data released yesterday. Forecast for September is 4.88 million or another drop of 3.5%. At the same time, sales were down 5.3% from a year earlier, when the pace stood at 5.33 million. As you can see from the chart above, we are entering our seasonal slowdown, off from the highs of the traditional summer moving season. Many of ... Read More »

The Most Popular Page on My Real Estate Website

Well I’m excited to announce that the new search feature of the Ultimate Website has been a huge success! Our objective was to give our agents another option — not to replace the IDX search that many offer their visitors, but rather to enhance it. After all, nearly every home search website out there pulls from the same central database using a RETS feed. RETS is an acronym which stands for Real Estate Transaction Standard created to overcome the difficulties presented by the existence of a large number of organizations ... Read More »

Zillow: Checkmate!

Brad Inman says “Checkmate!” Yesterday Brad Inman, real estate industry pioneer and founder of Inman News, commented on the Zillow (NASDAQ: Z) acquisition of chief rival Trulia (NYSE: TRLA) in an early morning press release: “In my view, this is checkmate. Soon, Zillow will control the chessboard, like Amazon does the publishing industry. The only meaningful consumer destination, Amazon, after many savvy moves, now controls pricing, merchandising, the data and the market. Soon, Zillow will control the pricing, the listings, the merchandizing and, for sure, the consumer.” That is a ... Read More »

OMG! What a Great Idea!

Yesterday I spoke on the phone to a very impressive agent named Flora A. I’ve withheld her last name because I don’t have her permission to share it. Flora practices real estate in the San Jose, California market and as a listing agent she was very interested in learning more about my listing approach. She is a long-time reader and has followed my blog and was asking me some questions about my 8% listing presentation and wanted my recommendation on which of my books might help her. I mentioned two: ... Read More »

Advertising 101 (Part 4)

Okay, so now that we know who our customers are, what they are looking for, and what motivates them to respond to our advertisements, we’re almost ready to talk about the advertisements themselves.  But first we need to cover developing our advertising budget, and put in place some “rules” that make sure that we stay within our advertising budget. Budgeting for advertising is probably one of the places where I see most agents go horribly wrong.  Either they spend way too much money on largely ineffective marketing or else, they ... Read More »

Advertising 101 (Part 3)

So now that we’ve decided on direct response advertising as the “how”, we need to next identify the “who”.  This should be self-evident, but looking at advertising from agents around the country, I can assure you it’s not.  Who is your audience? In case you don’t know the answer to this simple question, let’s first think about the purpose of your advertising — to generate business.  If your sole purpose is to generate business, then your target audience should be the customer you want to attract.  Right?  Right. I’ve seen ... Read More »

It’s Not Over ‘til the Fat Lady Sings…

The National Association of Realtors board of directors will meet in just five days to decide whether to approve the recommended dues increase of 50%.  If you haven’t had a chance to take the survey, feel free to take it now.  The survey will continue to stay up through the vote so that NAR leadership can see how we feel. Also, please let your local board leadership see the Open Letter to NAR with a link to the results.  If we can all put enough pressure on our local associations, ... Read More »

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