Guerilla Training Blog by Matt Jones

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Two Reasons Agents Fail

After a decade of training, coaching, and managing agents I’ve seen hundreds of agents leave the business broke.  Sadly, many of them could have been — and should have been — successful had they done just a couple of things differently. The fact is our industry turns over a third of its practitioners every single year.  In other words, one out of three agents in business today, will be out of business a year from now.  Try and think of another industry with that kind of failure rate. The sad ... Read More »

Online Marketing Webinar Notes

First, I’d like to thank all of you who took time out of your busy day to join me on yesterday’s webinar.  Based on your phone calls and emails, I’d say it was a success.  We covered a lot and based on the questions during the Q&A session, I have some of the sharpest agents among my readers. “Hi Matt! I had trouble getting on the call. is it recorded?” — Jean “Matt,  Excellent presentation, however I had to leave at 11:40 your time, so missed much of the walk ... Read More »

Business Plan 2014 (Part 1)

There is an ancient proverb that says failures don’t plan to fail; they simply fail to plan.  Sadly, today many agents have thrown in the towel after investing months or even years learning this business.  Many have had to leave a business they love because they failed to prepare properly. It’s been said, “A goal without a plan is just a pipe dream.”  I’ve met hundreds of agents who had a goal of business success, generally, but were absolutely without a clue as to how they would get there.  How ... Read More »

Yes, I Am Optimistic… And Here’s Why

Let’s face it: Our nation is in a very tough place, economically.  We have mounting debt, ever increasing taxes, less and less people paying into the system and more and more people taking money from the government. Today’s bad news was that Industrial Production is down for October.  The labor participation rate (the percentage of people over 16 who either have a job or are actively searching for one) is the lowest it’s been since 1978. What’s worse is that the leaders of our country seem incapable of working together ... Read More »

She’s Just Not That Into You!

Have you ever received a phone call from an ad or yard sign and the call went something like this: You: Good morning! This is Matt with FavoriteAgent Realty. How can I help you this fine morning? Caller: Yes, I was calling about the house on 4th Street. Can you tell me how much it costs? You: Sure, I’d be happy to. (fumbling around frantically, trying to stop the car to look it up) Let me check for you. (dead air, customer impatience is palpable) OH, here it is… it’s ... Read More »

The Science of Online Marketing (Part 1)

In June 2002 I got my real estate license and embarked on a brand  new career — selling houses!  I was excited.  I studied everything I could find.  I took classes.  I read dozens of books on real estate practice.  I couldn’t wait… and then nothing happened. Don’t get me wrong — I did all the things that all the experts said I should do, but my results were very limited at best. After three months (and about 70% of my savings) I realized I was in trouble.  As much ... Read More »

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