online marketing

Online Marketing Webinar Notes

First, I’d like to thank all of you who took time out of your busy day to join me on yesterday’s webinar.  Based on your phone calls and emails, I’d say it was a success.  We covered a lot and based on the questions during the Q&A session, I have some of the sharpest agents […]

WWGD — What Would Gary Do?

One of our new Ultimate Website clients is Chicago Realtor® Gary, H. of One Stop Realty Shop. Gary recently emailed our coaching staff and said, “… I have two campaigns set up which led to two appointments, one a listing and one a sale…” That’s awesome considering he just started! But I really loved his […]

The Anatomy of a Sale

Most of you know that I am a number guy.  I love numbers because numbers don’t lie.  You can always count on them to give you accurate information.  You also know that I am constantly preaching that you should know your marketing numbers, your budget per lead, and your cost per lead.  Some of you […]

Yes, I Am Optimistic… And Here’s Why

Let’s face it: Our nation is in a very tough place, economically.  We have mounting debt, ever increasing taxes, less and less people paying into the system and more and more people taking money from the government. Today’s bad news was that Industrial Production is down for October.  The labor participation rate (the percentage of […]

The Science of Online Marketing (Part 2)

Let’s talk for a minute about science.  After all, I’ve made the assertion that there was a science to online lead capture.  So with my having made such an assertion, it is reasonable for you to expect me to back it up.  What do I mean by “the science of lead capture”? In the introductory […]

The Science of Online Marketing (Part 1)

In June 2002 I got my real estate license and embarked on a brand  new career — selling houses!  I was excited.  I studied everything I could find.  I took classes.  I read dozens of books on real estate practice.  I couldn’t wait… and then nothing happened. Don’t get me wrong — I did all […]