Guerilla Training Blog by Matt Jones

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The Ultimate Website — It’s Better than Ever!

The numbers are in for last month and they are better than even we expected! Of course many of you know that our company has long been an innovator in the field of online lead generation for the real estate professionals and was featured by CNN’s Pulse on America program almost a decade ago as, “changing the way real estate is done in America”. Still we’ve continued to perfect the science of online marketing and help agents generate their own business and not be dependent on national aggregators like Zillow, ... Read More »

Online Marketing Webinar Notes

First, I’d like to thank all of you who took time out of your busy day to join me on yesterday’s webinar.  Based on your phone calls and emails, I’d say it was a success.  We covered a lot and based on the questions during the Q&A session, I have some of the sharpest agents among my readers. “Hi Matt! I had trouble getting on the call. is it recorded?” — Jean “Matt,  Excellent presentation, however I had to leave at 11:40 your time, so missed much of the walk ... Read More »

A Happy New Year Voice Mail from Gary H.

I received this phone message over the holidays and wanted to share it with you, my readers. Gary has been with us for some time now and so he’s had time to really see what the LCM and Ultimate Website can do for your marketing. I thought some of you might like to hear right from him… straight from the horse’s mouth, so to speak. I’ve bleeped out his last name to protect his identity because I’ve not asked his permission to share the voice mail with 30,000 readers. Happy ... Read More »

WWGD — What Would Gary Do?

One of our new Ultimate Website clients is Chicago Realtor® Gary, H. of One Stop Realty Shop. Gary recently emailed our coaching staff and said, “… I have two campaigns set up which led to two appointments, one a listing and one a sale…” That’s awesome considering he just started! But I really loved his attitude. He went on to say, “…You’ve been doing this for some time whereas I haven’t . Your wheel works and I’m wanting to duplicate what works… Great system!” Thanks, Gary. You see, Gary has ... Read More »

The Anatomy of a Sale

Most of you know that I am a number guy.  I love numbers because numbers don’t lie.  You can always count on them to give you accurate information.  You also know that I am constantly preaching that you should know your marketing numbers, your budget per lead, and your cost per lead.  Some of you have accused me of even nagging about it. As you would probably guess, I practice what I preach. I track my marketing numbers very closely — both for my real estate practice and for my ... Read More »

Yes, I Am Optimistic… And Here’s Why

Let’s face it: Our nation is in a very tough place, economically.  We have mounting debt, ever increasing taxes, less and less people paying into the system and more and more people taking money from the government. Today’s bad news was that Industrial Production is down for October.  The labor participation rate (the percentage of people over 16 who either have a job or are actively searching for one) is the lowest it’s been since 1978. What’s worse is that the leaders of our country seem incapable of working together ... Read More »

The Science of Online Marketing (Part 2)

Let’s talk for a minute about science.  After all, I’ve made the assertion that there was a science to online lead capture.  So with my having made such an assertion, it is reasonable for you to expect me to back it up.  What do I mean by “the science of lead capture”? In the introductory article I defined science as a branch of knowledge or study dealing with a body of facts or truths systematically arranged and showing the operation of general laws: e.g., the science of online lead capture. ... Read More »

The Science of Online Marketing (Part 1)

In June 2002 I got my real estate license and embarked on a brand  new career — selling houses!  I was excited.  I studied everything I could find.  I took classes.  I read dozens of books on real estate practice.  I couldn’t wait… and then nothing happened. Don’t get me wrong — I did all the things that all the experts said I should do, but my results were very limited at best. After three months (and about 70% of my savings) I realized I was in trouble.  As much ... Read More »

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