Pricing

Advertising 101 (Part 7)

In this final installment I’m going to give you the key that will make you money: knowing how to test your results.  If you can’t test and measure your results, you can never make an intelligent and informed decision about various advertising ideas that come your way. In the 1980s when Lee Iacocca was CEO […]

Advertising 101 (Part 4)

Okay, so now that we know who our customers are, what they are looking for, and what motivates them to respond to our advertisements, we’re almost ready to talk about the advertisements themselves.  But first we need to cover developing our advertising budget, and put in place some “rules” that make sure that we stay […]

Advertising Made Easy (Mastermind Call)

The following video is the live audio from a FavoriteAgent.com recorded training call held on October 27, 2011.  In it I am teaching our LCM Success Team on the subject of Advertising, beginning with determining your budget per lead, calculating your cost per lead, and finally evaluating various advertising ideas. Listen in and take the […]

Advertising Made Easy

Let’s face it — we all know that much of what we spend our marketing dollars on is a complete waste of money.  And what’s worse is our advertising amounts to the single biggest expense we have as agents — as much as 20% of GCI or gross commission income!  That means if you gross […]