Guerilla Training Blog by Matt Jones

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Two Reasons Agents Fail

After a decade of training, coaching, and managing agents I’ve seen hundreds of agents leave the business broke.  Sadly, many of them could have been — and should have been — successful had they done just a couple of things differently. The fact is our industry turns over a third of its practitioners every single year.  In other words, one out of three agents in business today, will be out of business a year from now.  Try and think of another industry with that kind of failure rate. The sad ... Read More »

Federal Judge Ponders Legitimacy of RE/MAX Trademarks!

Real estate giant, RE/MAX is in jeopardy of losing two of their trademarks as a result of bully tactics that have backfired on them.  I’ll bet they didn’t see that coming! Many of you have been following the real-life David and Goliath story of RE/MAX attacking me and my company for allegedly infringing on their trademark.  How did I supposedly infringe on their mark?  By using the colors red-over-white-over-blue in my yard sign design. This saga has been ongoing since 2010, but in case you’re just now hearing about it ... Read More »

Advertising 101 (Part 5)

In the last part we covered developing your advertising budget and then translating it to a budget per lead.  Now I’ll show you how to calculate your cost per lead.  After you have your budget per lead and your cost per lead, it is easy to see which ideas are good and which ones are… well, not so good. Cost per lead.  When I teach this in a classroom setting, I am often amazed at just how many smart and experienced agents totally miss this concept.  Funny thing is that ... Read More »

Becoming a Mega-Producer (Part 1 of 7)

It All Starts With Lots of Buyer Leads — How Do I Get Them? WHAT’S IN THIS INSTALLMENT? 1.  BECOMING THE TOP BUYER AGENT IN YOUR MARKET 2.  WHAT’S IN IT FOR ME? 3.  IT ALL STARTS WITH MAKING YOUR OWN LEADS! LOTS OF LEADS! 4.  HOW A LEAD CAPTURE GATEWAY DIFFERS FROM A WEBSITE WHAT DOES IT TAKE TO BECOME THE TOP BUYER AGENT IN YOUR MARKET? What a great question! If you’ve ever asked yourself that question, you’re already on your way. You’ve shown that you’re interested in ... Read More »

The Ultimate Listing Presentation (Part 1 of 6)

It All Starts With Lots of Seller Leads — How Do I Get Them? WHAT’S IN THIS ARTICLE? 1. BECOMING THE TOP LISTING AGENT IN YOUR MARKET 2. THE MOST IMPORTANT PIECE OF THE LISTING PUZZLE 3. HOW YOU CAN GET HUNDREDS OF LISTING CLIENTS TO COME TO YOU EVERY MONTH 4. HOW LEAD CAPTURE TECHNOLOGY DIFFERS FROM A WEBSITE WHAT DOES IT TAKE TO BECOME THE TOP LISTING AGENT IN YOUR MARKET? What a great question! If you’ve ever asked yourself that question, you’re already on your way! You’ve ... Read More »

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