Guerilla Training Blog by Matt Jones

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A Tale of Two Agents

I received an email last night from our coaching department and it made my day!  I’ll share it in a minute.  The first part of the email was normal coaching stuff that I won’t bother you with, but the part that I really loved was this: “Thanks again for all your help with everything.  I have 5 pending transactions directly resulting from my LCM and Ultimate Website, and I also have 1 pending deal that was referred by a client I found through my LCM. You could say that 6 ... Read More »

What If You Had to Start Over?

What if you had to start over again from scratch? Imagine that the entire network of referrals you’d spent years cultivating went away? No help from your hundreds of previous customers, your friends, your church family — you had to begin again from ground zero. Scary, huh? Or maybe you’re just starting in the business and so you are square one. Or maybe you’ve taken a few years off to care for an aging parent and are having to begin anew. Possibly your spouse had a job transfer across the ... Read More »

Business Plan 2014 (Part 2)

In part one, I shared with you the importance of having vision as the foundation of building your business plan.  Every real plan has to begin with vision.  Without it, there is no specificity, but only a nebulous general direction and not a quantifiable destination. If you haven’t taken the time to get alone someplace quiet to build your vision for next year, please go back and reread part one and then take the time for this vital step.  Vision is absolutely critical to your plan.  Now let’s talk about ... Read More »

Business Plan 2014 (Part 1)

There is an ancient proverb that says failures don’t plan to fail; they simply fail to plan.  Sadly, today many agents have thrown in the towel after investing months or even years learning this business.  Many have had to leave a business they love because they failed to prepare properly. It’s been said, “A goal without a plan is just a pipe dream.”  I’ve met hundreds of agents who had a goal of business success, generally, but were absolutely without a clue as to how they would get there.  How ... Read More »

The Anatomy of a Sale

Most of you know that I am a number guy.  I love numbers because numbers don’t lie.  You can always count on them to give you accurate information.  You also know that I am constantly preaching that you should know your marketing numbers, your budget per lead, and your cost per lead.  Some of you have accused me of even nagging about it. As you would probably guess, I practice what I preach. I track my marketing numbers very closely — both for my real estate practice and for my ... Read More »

Advertising 101 (Part 4)

Okay, so now that we know who our customers are, what they are looking for, and what motivates them to respond to our advertisements, we’re almost ready to talk about the advertisements themselves.  But first we need to cover developing our advertising budget, and put in place some “rules” that make sure that we stay within our advertising budget. Budgeting for advertising is probably one of the places where I see most agents go horribly wrong.  Either they spend way too much money on largely ineffective marketing or else, they ... Read More »

The Science of Online Marketing (Part 1)

In June 2002 I got my real estate license and embarked on a brand  new career — selling houses!  I was excited.  I studied everything I could find.  I took classes.  I read dozens of books on real estate practice.  I couldn’t wait… and then nothing happened. Don’t get me wrong — I did all the things that all the experts said I should do, but my results were very limited at best. After three months (and about 70% of my savings) I realized I was in trouble.  As much ... Read More »

Becoming a Mega-Producer (Part 2 of 7)

First You Need a Plan WHAT’S IN THIS INSTALLMENT? 1.  WHAT DO ALL MEGA-PRODUCERS HAVE IN COMMON? 2.  STEP ONE: IT ALL STARTS WITH VISION 4.  STEP TWO: REVERSE ENGINEER YOUR SUCCESS WHAT DO ALL MEGA-PRODUCERS HAVE IN COMMON? Okay, so you want to become a mega-producer. That is the most important step — just making up your mind! But how are you going to do it? You have to have a plan. In fact, I don’t know of a single mega-producer who doesn’t have a well thought out business ... Read More »

Becoming a Mega-Producer (Part 1 of 7)

It All Starts With Lots of Buyer Leads — How Do I Get Them? WHAT’S IN THIS INSTALLMENT? 1.  BECOMING THE TOP BUYER AGENT IN YOUR MARKET 2.  WHAT’S IN IT FOR ME? 3.  IT ALL STARTS WITH MAKING YOUR OWN LEADS! LOTS OF LEADS! 4.  HOW A LEAD CAPTURE GATEWAY DIFFERS FROM A WEBSITE WHAT DOES IT TAKE TO BECOME THE TOP BUYER AGENT IN YOUR MARKET? What a great question! If you’ve ever asked yourself that question, you’re already on your way. You’ve shown that you’re interested in ... Read More »

The Ultimate Listing Presentation (Part 1 of 6)

It All Starts With Lots of Seller Leads — How Do I Get Them? WHAT’S IN THIS ARTICLE? 1. BECOMING THE TOP LISTING AGENT IN YOUR MARKET 2. THE MOST IMPORTANT PIECE OF THE LISTING PUZZLE 3. HOW YOU CAN GET HUNDREDS OF LISTING CLIENTS TO COME TO YOU EVERY MONTH 4. HOW LEAD CAPTURE TECHNOLOGY DIFFERS FROM A WEBSITE WHAT DOES IT TAKE TO BECOME THE TOP LISTING AGENT IN YOUR MARKET? What a great question! If you’ve ever asked yourself that question, you’re already on your way! You’ve ... Read More »

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