real estate practice

A Tale of Two Agents

I received an email last night from our coaching department and it made my day!  I’ll share it in a minute.  The first part of the email was normal coaching stuff that I won’t bother you with, but the part that I really loved was this: “Thanks again for all your help with everything.  I […]

What If You Had to Start Over?

What if you had to start over again from scratch? Imagine that the entire network of referrals you’d spent years cultivating went away? No help from your hundreds of previous customers, your friends, your church family — you had to begin again from ground zero. Scary, huh? Or maybe you’re just starting in the business […]

Business Plan 2014 (Part 2)

In part one, I shared with you the importance of having vision as the foundation of building your business plan.  Every real plan has to begin with vision.  Without it, there is no specificity, but only a nebulous general direction and not a quantifiable destination. If you haven’t taken the time to get alone someplace […]

Business Plan 2014 (Part 1)

There is an ancient proverb that says failures don’t plan to fail; they simply fail to plan.  Sadly, today many agents have thrown in the towel after investing months or even years learning this business.  Many have had to leave a business they love because they failed to prepare properly. It’s been said, “A goal […]

The Anatomy of a Sale

Most of you know that I am a number guy.  I love numbers because numbers don’t lie.  You can always count on them to give you accurate information.  You also know that I am constantly preaching that you should know your marketing numbers, your budget per lead, and your cost per lead.  Some of you […]

Advertising 101 (Part 4)

Okay, so now that we know who our customers are, what they are looking for, and what motivates them to respond to our advertisements, we’re almost ready to talk about the advertisements themselves.  But first we need to cover developing our advertising budget, and put in place some “rules” that make sure that we stay […]

The Science of Online Marketing (Part 1)

In June 2002 I got my real estate license and embarked on a brand  new career — selling houses!  I was excited.  I studied everything I could find.  I took classes.  I read dozens of books on real estate practice.  I couldn’t wait… and then nothing happened. Don’t get me wrong — I did all […]

Becoming a Mega-Producer (Part 2 of 7)

First You Need a Plan WHAT’S IN THIS INSTALLMENT? 1.  WHAT DO ALL MEGA-PRODUCERS HAVE IN COMMON? 2.  STEP ONE: IT ALL STARTS WITH VISION 4.  STEP TWO: REVERSE ENGINEER YOUR SUCCESS WHAT DO ALL MEGA-PRODUCERS HAVE IN COMMON? Okay, so you want to become a mega-producer. That is the most important step — just […]

Becoming a Mega-Producer (Part 1 of 7)

It All Starts With Lots of Buyer Leads — How Do I Get Them? WHAT’S IN THIS INSTALLMENT? 1.  BECOMING THE TOP BUYER AGENT IN YOUR MARKET 2.  WHAT’S IN IT FOR ME? 3.  IT ALL STARTS WITH MAKING YOUR OWN LEADS! LOTS OF LEADS! 4.  HOW A LEAD CAPTURE GATEWAY DIFFERS FROM A WEBSITE […]