real estate

Zillow: Checkmate!

Brad Inman says “Checkmate!” Yesterday Brad Inman, real estate industry pioneer and founder of Inman News, commented on the Zillow (NASDAQ: Z) acquisition of chief rival Trulia (NYSE: TRLA) in an early morning press release: “In my view, this is checkmate. Soon, Zillow will control the chessboard, like Amazon does the publishing industry. The only […]

Rethinking Your Promo Photo

Rethinking Your Promo Photo

Several times in the last week I had almost identical conversations with different agents, so I thought it might be a good idea to share it with my readers.  During the course of showing agents around my website we would eventually come to my photo. The reaction is almost predictable.  There is a weird kind […]

A New Twist on Sphere of Influence Marketing

When I was a new agent, one of the first marketing ideas I tried was “sphere of influence”, or “SOI” marketing.  If you are not familiar with the term, it is marketing to your personal network — those people who know you, like you, and would do business with you or would refer business to […]

Online Marketing Webinar Notes

First, I’d like to thank all of you who took time out of your busy day to join me on yesterday’s webinar.  Based on your phone calls and emails, I’d say it was a success.  We covered a lot and based on the questions during the Q&A session, I have some of the sharpest agents […]

The Ultimate Blog

Let’s face it: Blogging is like flossing… Everyone knows they need to do it and yet nobody does it.  I remember going to a seminar or training class and listening as some blogging guru got me all excited about starting my own blog and so I decided I would bite the bullet and start my […]

Give Yourself a Raise!

When is the last time you had a pay raise? If you’re like most agents it’s been a while.  I was talking to an agent just the other day and we were discussing increasing our incomes and this agent seemed to be thinking about her income being something out of her control.  Here is what […]