Guerilla Training Blog by Matt Jones

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Don’t Look Now But You May Be Out of a Job

Have you been paying attention to what’s going on in the real estate industry lately? Mergers and acquisitions abound. Hardly a week goes by without us hearing about another major M&A event. Think about some of the major acquisitions in just the last few years. Move Inc. (operator of Realtor.com) bought ListHub, Point2’s syndication business, and picked up several smaller players like Doorsteps, SocialBios, Relocation.com, FiveStreet and TigerLead Zillow acquired Postlets, HotPads, StreetEasy, Retsly, Mortech, Buyfolio and RentJuice Trulia purchased Market Leader and ActiveRain Nationstar acquired Real Estate Digital Cozy ... Read More »

The Ultimate Website — It’s Better than Ever!

The numbers are in for last month and they are better than even we expected! Of course many of you know that our company has long been an innovator in the field of online lead generation for the real estate professionals and was featured by CNN’s Pulse on America program almost a decade ago as, “changing the way real estate is done in America”. Still we’ve continued to perfect the science of online marketing and help agents generate their own business and not be dependent on national aggregators like Zillow, ... Read More »

The Most Important 5 Seconds of Any Real Estate Transaction

For every closing… every single deal… there is that one moment… that one crucial moment where things can go terribly wrong but don’t. The “tipping point” of any transaction where if you handle it right the result is a commission check, and if you handle it wrong, there is the frustration of yet another missed opportunity. Sure, you may tell yourself that the lead was just a tire-kicker — a poor quality lead — but in your heart of hearts you know that it really came down to that moment… ... Read More »

The Most Popular Page on My Real Estate Website

Well I’m excited to announce that the new search feature of the Ultimate Website has been a huge success! Our objective was to give our agents another option — not to replace the IDX search that many offer their visitors, but rather to enhance it. After all, nearly every home search website out there pulls from the same central database using a RETS feed. RETS is an acronym which stands for Real Estate Transaction Standard created to overcome the difficulties presented by the existence of a large number of organizations ... Read More »

Learn Some Zillow Ju-jitsu

Ju-jitsu is the ancient art and technique of using your opponent’s force and momentum against him rather than confronting it with your own force. First developed and practiced during the Muromachi period in Japan (1333-1573), this old style of martial arts training was focused on teaching the unarmed or very lightly armed farmer/warrior to fight a heavily armed professional soldier.  “So what does that have to do with me and Zillow?” you ask. It has everything to do with you and Zillow.  First let’s get a couple of things straight: One, ... Read More »

Zillow: Checkmate!

Brad Inman says “Checkmate!” Yesterday Brad Inman, real estate industry pioneer and founder of Inman News, commented on the Zillow (NASDAQ: Z) acquisition of chief rival Trulia (NYSE: TRLA) in an early morning press release: “In my view, this is checkmate. Soon, Zillow will control the chessboard, like Amazon does the publishing industry. The only meaningful consumer destination, Amazon, after many savvy moves, now controls pricing, merchandising, the data and the market. Soon, Zillow will control the pricing, the listings, the merchandizing and, for sure, the consumer.” That is a ... Read More »

Bonus Podcast: Gary Thompson Interview

Podcast interview reveals how one agent and broker transformed his business during one of the toughest economic times in recent history.  Listen in as Gary Thompson shares how he was able to crack the code and now does about 80% of his business from the largest of all sources today — the internet. Gary isn’t new to real estate. In fact, he got his real estate license in 1978 but had put real estate on the back burner for years as he focused on his computer consulting business. Until recently, ... Read More »

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