Our latest addition to the Ultimate Website system will revolutionize your lead incubation. Introducing our all new Client Alerts! — the ground-breaking new technology that helps you identify which of your customers are beginning to move from phase one (information gathering) to phase two (home search) and then gives them a gentle opportunity to engage you without you ever having to be a pest. Best of all it won’t take but a couple of minutes to implement, potentially saving you hundreds of hours of prospecting time. Here’s how it works…
Let’s say that you are typical and generating 2-3 leads every day using our Ultimate Website system. That seems manageable day to day, but over the course of a month we’re talking 60-90 new leads. Two months, 120-180 new leads and statistically about 90% of those will be in phase one of the buying cycle, meaning that you need to stay in touch but they are still building their dream. That’s a lot of leads to keep in contact with.
As you probably know, when you try to push phase one customers into getting started looking at homes, you’ll often run them off to one of your competitors. In other words, you’ll have to incubate 55-80 new leads per month being extremely careful not to push, or you’ll risk losing them forever. Now imagine a simple and non-threatening tool — an automated robocall alert system — that called your database of selected phase one customers with a message something like this:
Hi, this is [your name] with [your company]. Sorry for this quick and impersonal call, but I needed to get this information out to all my clients right away. A property just came on the market that’s [?? bedroom], [?? baths] in the [?? neighborhood]. It’s listed for [$??????] and at that price I expect it will sell fast. It’s scheduled to hit the local MLS either tomorrow or the next day but I wanted to give all my clients a heads up so they can see it before the other agents know it’s available. If you’d like to see it in person, press one. If you’d like more information, press 2. If you want to opt-out of future client alerts, press 9. Thank you. (Make sure to press # to save your recording.)
Imagine your lead getting that automated call. No “salesman” to try and talk him into starting the process. No pressure of any sort — just an inside track to a brand new listing. If your new lead is getting close to entering the “search phase” or phase two, one of two easy engagement opportunities is just a click away. Here’s what I mean: If he presses “one”, your system then tells him, “Thank you… Someone will contact you shortly.”
Or if he presses “two”, your system then tells him, “Thank you… Someone will contact you shortly.” Either way it’s a great way of getting the customer to contact you. An engagement opportunity, and we all know that customer engagement is the name of the game. That’s how we move them from customer to client.
Currently we are the only company in our entire industry that offers anything like this so you can rest assured that none of your competitors have this tool.
You can set up a new Client Alert! blast in about five minutes, and then it runs silently in the background while you relax and wait for the showing requests to start pouring in.
The National Association of RealtorsⓇ tells us that 74% of all sellers and 76% of all buyers work with the first agent they speak to so if we give them an opportunity to speak to us first, the odds are 3:1 that they’ll work with us. It doesn’t get any easier than that! And what a great way to set ourselves apart.