By Chris Jones
There’s lots of marketing advice out there for agents. Most of it boils down to “do what everyone else is doing”. Here’s a typical strategy you might find in a book: Cold call expireds for 4 hours. Typical results might be 1 lukewarm lead, or no leads at all.
A typical strategy you might find online: buy leads from Zillow. It costs you $1,000+ per month. You share the leads with other agents, and now you’re tired and frustrated.
But you don’t have to do what everyone else is doing. There are better strategies.
We test new lead generation ideas CONSTANTLY, and we take the most effective strategies and turn them into step-by-step guides so that you can follow along and duplicate our results.
These strategies are simple and free, but deadly effective. If you’re tired of agent “group think”, and you’re ready to try something different, give these strategies a whirl. If you struggle, let us know and we’ll try to help.
We publish a new strategy about once a month. Click here to be notified when we do.
The truth is, it is relatively easy to capture 2-3 inbound buyer or seller leads from Craigslist every day, if you know what you’re doing. We teach you how to write the ads and the tools you will need to duplicate a campaign that generated 69 leads over the last month.
Zillow has become a giant in the real estate tech space. But what if you could leverage the massive real estate traffic that Zillow gets and generate 13 leads in a week without spending a dime? Well, you can and this guide will show you how to use free tools and 5 minutes to generate a steady stream of leads.
List to last is the old saying in this business. Learn the method behind how we listed 114 homes in a single year and all at 8% (or more!) commission.
I published this original take on Zillow in May of 2017. Since then it has been picked up, copied, and parroted by Gary Keller, Inman News, and hundreds of others. If this post strikes a chord...
We started this month-long series on prospecting discussing how successful sales people don’t experience less failure on the phone, they have learned to eat the failure and keep on going. Then we...
Just like gravity keeps us from floating into the clouds, there are certain laws that exist that guide our customers actions, attitudes and receptiveness to us. This set of laws is known as the...
This listing presentation will show you how to list at 8% commission virtually every single time! Oh, I know that statement sounds incredible, but it’s true! There’s no reason that you can’t list...
A quick and dirty guide to how I generated 67 leads in one month without spending a dime — all during a “slow” month I keep getting asked about an advertising campaign that I...
A quick and dirty guide to how I hi-jacked high quality leads from Zillow — without being a paid member or spending a dime on ads. A few months back, I tried a new strategy on Zillow. It...
Wonder if you have what it takes to make it in real estate? This one test will instantly predict your future. A few months ago I had the privilege of talking to one of our Pipeline Pro Tools...
I had to take a minute to share this with my readers. As you know our company has been working on a brand new technology — Client Alerts! — that we rolled out for the first time...
As we approach July 4th, I can’t help but think about my own personal “Independence Day”. My Independence Day was September 1, 2002, and if you’ll indulge me I’d like to take a moment to share...
One of the fastest growing technologies today is text messaging. Think about this: If you are like most people, you receive tons of email and many you just discard without even reading. But I...
The Washington Post – Bloomberg website recently reported that Goldman Sachs Group Inc. estimates marketing spending by real estate agents at $9.7 billion this year (2015), or an average of...
Wow! I think I struck a nerve. My report on Zillow that I published over the weekend quickly became one of the most widely-read and widely-shared articles I’ve ever written. I believe that...
